Marketing Copywriter

Company Description
Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
More about our mission.
Job Description
WHAT'S THE ROLE?
Millions of people will read your words.
We're looking for a Marketing Copywriter to join our Brand & Creative team in London.
Wise has over 16 million customers - with that number climbing rapidly - and you'll speak to giant swaths of them.
There are also millions of folks around the world who'd benefit from our services who may not know we exist or just haven't got around to signing up yet. With your words, you'll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.
Wise has a lot of amazing features, ranging from money-saving to absolutely life-changing and they're not always obvious to the uninitiated. You'll be talking about things people really need, in a way where they'll find it easy to listen.
Your words will need to educate with a bit of creative sparkle.
WHAT YOU'LL BE DOING
You'll write the copy for marketing campaigns that educate and inform customers and potential customers about Wise's benefits and mission. You'll be crafting the words at the centre of a lot of those efforts, and your responsibilities will include:
• Write compelling marketing so more prospects convert (paid channels)
• Write lifecycle campaigns (email, inbox, push) to educate customers on how to use features of the product
• Craft the words for cross-sell campaigns (email, inbox, push) to convert existing customers to new products
• Pen the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases
• Help brainstorm ideas and angles for all of the above
• Support Brand & Creative in their mission to being the best partner to Marketing in the efforts to fuel Wise's mission and get Wise onto more phones and screens.
We're people without borders - without judgement or prejudice, too.
We want to work with the best people, no matter their background. So if you're passionate about learning new things and keen to join our mission, you'll fit right in.
Also, where and what you studied isn't important to us. If you've got great experience, the right skills for the role and you're great at articulating your thinking, we'd like to hear from you.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Qualifications
ABOUT YOU
We're looking for a creative, talented writer who can explain - at times - complex concepts to people in fun, interesting ways. Does that sound like you? Do apply. Do.
That's regardless of whether you have our 'ideal' qualifications and experience, which include:
• 2-5 years experience writing marketing copy for a medium-to-large-sized business, preferably tech, though not essential
• A portfolio of writing samples that illustrates your wit and polish (can be a Google doc-type thing)
• A keen eye for what makes effective marketing and advertising - you'll take inspiration from many different industries, and have a strong POV on what makes for great copywriting
• You've worked with designers, and product marketers and managers before, and you're happy speaking their esoteric language(s)
• You have the resilience to handle requests from multiple teams, and you know how to build a process to manage them
• Collaboration - an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
• Experience of articulating the 'why' behind your decisions - you'll need to convince, to disagree confidently, and to take and give useful feedback
Additional Information
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Every Wiser should feel that they can be themselves at work.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.
Having diverse teams that reflect our diverse customer base helps us build a better product. We can be more creative and empathetic to our customer's needs and make sure we leave no-one behind on our journey to mission-zero.
For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
Keep up to date with life at Wise by following us on LinkedIn and Instagram .