Marketing Manager

This is an exciting opportunity for an experienced Marketing Manager to join an energetic team of professionals. The role is for a hands-on, results- Marketing Manager to join our established marketing team of professionals to develop & implement a marketing strategy for The New Foscote Hospital in Banbury.

In March 2024, The New Foscote Hospital was rated amongst the top 10, NHS and private hospitals in UK. The rating was based on patient reported outcomes and published in the Daily Telegraph.

Before applying, please note that:

The New Foscote Hospital does not offer hybrid working

The role is for designed for an energetic, enthusiastic and able candidate and not applicants who wish to slow down

The Hospital

The Foscote Hospital has been successfully established in Banbury for 44 years and has provided services and treatments to thousands of people from across the region during this time. We have over 50 consultants, all of whom are leaders in their specialist fields and choose to hold their private practices here, working alongside our friendly, highly qualified and experienced nursing and support teams. The ownership of the hospital is currently being transferred to our new management team.

The hospital is part of Akessa Health Care. The organisation has strong IT, operational and accountancy support.

The Role

This senior appointee is expected to take responsibility for growing the referrals from all sectors and establish a strong marketing presence in both traditional and digital sectors. This will involve leading and managing all aspects of digital/online marketing, further developing the website, social media, SEO, copywriting etc, and also more traditional marketing including advertising, marketing collateral, networking etc. There will be a need to target all potential referrers so the role will have both b2b and b2c aspects.

The ideal candidate will have a broad marketing background encompassing both digital/online and traditional skills, and be looking for an opportunity to establish pro-active marketing as a key element in company growth. Excellent content/copywriting skills are seen as vital for this role. The specialist nature of this marketing post requires previous experience in the medical sector.

The role will report directly to the Director of Operations.

Marketing

• Create strategic marketing plans that drive volume and revenue for priority service lines and key clinicians.
• Implement integrated promotional plans, including digital, direct mail, collateral, events, etc.
• Manage hospital website, social media sites, and other external communication channels.

Employee Communications

• In conjunction with the hospital managers, develop programmes and host events to enhance relationships with physicians, in concert with the administration and medical staff.

Media Relations

• Drive positive hospital coverage in local and national outlets, develop relationships with reporters and clinicians, and pitch compelling and varied stories on hospital news, achievements and initiatives.
• Develop and implement strategy for elevating the reputation of the hospital and presentation in local media (including editorial board meetings, and hospital tours).

Crisis and Issues Management

• Maintain emergency preparedness, by ensuring appropriate message templates and quick-response plans are in place and regularly tested.
• Professionally and swiftly respond to anticipated and unanticipated operational, medical and other issues, including coordinating with hospital managers and other relevant leaders.

Community Engagement

• Oversee planning/implementation of local events, designed to achieve effective hospital presence in the community, key offices and organizations.
• Maintain programmes for community groups involving activities such as support groups, lectures, health fairs, programmes for schools and seniors, funding, and liaison with key offices and organizations throughout the region.

Travel

• The post is based in Banbury. If required, the post holder may be expected to occasional visits to our sister sites, The Royal Buckinghamshire Hospital Aylesbury, and 107 Harley Street.

We are looking for:

• Proven track record with established marketing and communications experience
• Ideally with healthcare marketing experience but at the very least must possess an appreciation for health care industry and services
• BA Degree in marketing, business, or related field
• Strong copywriting and editing skills, with a passion for detail
• Ability to demonstrate the ability to manage strategic marketing issues and understand their implications for a service organisation continually driving new opportunities and challenging the status quo
• Conversant with all media channels and their appropriate application
• Ability to practice and adhere to the highest Code of Conduct and Mission and Value Statement of the Excellent interpersonal skills with the ability to manage and understand the impact of competing pressures and conflicting priorities.
• The ability to work in an environment where relationships with operations, senior managers and professional groups are key to success
• A “can do” attitude with the ability to work well under pressure and deliver to tight deadlines, at the same time, taking the team with you on the journey. Enthusiasm, drive and energy

The salary would be at the highest level of the national pay scale. Remuneration will depend of the seniority, expertise and the value that the appointee brings to the organisation.

We only accept direct applications from candidates. Any attempt by recruitment agencies to get in touch will be ignored.

Job Types: Full-time, Permanent

Pay: £39,516.00-£41,120.00 per year

Benefits:

• Company pension
• Employee discount
• Referral programme
• Store discount
• Work from home

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus scheme

Application question(s):

• Proven track record in medical communication

Education:

• Bachelor's (required)

Experience:

• Medical Marketing: 1 year (required)
• Marketing: 3 years (required)

Work Location: In person