AddressWe are seeking a proactive and commercially focused Marketing Manager to create and deliver the multi-channel marketing strategy to drive membership growth across multiple HR subscription networks within our Searchlight division.
Our Story:
Launched in 2020, Searchlight is a business information product that introduced a subscription-based offering to Hanson Wade Group’s business model. Searchlight follows where the event business leads, developing year-round online communities within the HR function across different industries.
Our focus is to establish our HR groups within the Life Sciences industry, having recently launched a network in Healthcare. Later this year, we will launch our third network in the rapidly growing Construction industry to compliment our growing event portfolio. Our 2024 objective is to grow our membership and understand what value means to them.
We seek to establish the marketing influence on revenue, building pipeline for the current networks and support renewals. Within Searchlight, the marketing function is pivotal, and our role and responsibilities continue to grow. We invite you to join to be a key contributor to the next phase of our growth journey.
About You:
Essential:
- Minimum 2 years’ experience in Account Based Marketing
- Proficient at creating and updating website on platforms such as WordPress
- Experience using marketing automation platforms such as Pardot, Hubspot, Marketo, Marketing Cloud etc
- Proficiency with Microsoft Office 365
Desirable:
- Experience with Marketo (marketing automation platform) and Salesforce (CRM)
- Hands-on experience with Google Analytics, Google Tag Manager and Google Search
Console
Key Skills & Attributes:
- Communication – Ability to communicate effectively with various stakeholders including team members, senior management, external partners, customers to ensure alignment on marketing objectives, strategies, and execution.
- Creativity – Ability to think outside the box and come up with innovative marketing strategies to drive membership.
- Adaptability – Willingness to thrive and embrace changes to campaigns based on the evolving needs of the Searchlight business within a dynamic environment.
- Data-Driven – Proficiency in data analytics to track marketing performance, make informed decisions and optimizes campaigns for better results.
- Resilience – Ability to handle setbacks and challenges inherent in the Searchlight journey, maintaining a positive attitude and determination to overcome obstacles and achieve marketing objectives.
- Independence – Be able to work effectively independently, taking ownership of project through to completion.
- Initiative – Taking proactive steps to identify opportunities for marketing initiatives and strategies without waiting for direction from others.
- Fast Learner – Openness to be flexible as part of a start-up environment, fail fast and learn from what’s working and what isn’t.
- Versatile – Ability to wear many hats, be flexible with an agile mindset, and a real team player to support the Searchlight project team on various tasks to support commercial outcomes.
- Project Management – Experience leading on projects and managing stakeholders to achieve deliverables on time and to a high standard.
“The Searchlight marketing team blends analytical thinking with creativity. Prioritizing efficiency and quality, it's the perfect environment for marketers that are eager to learn, want to push marketing frontiers, and embrace innovation. If you're set on outpacing the status quo and leading trends, you've found your tribe.”
Karina Bikerniece, Marketing Manager, Hanson Wade Group
“Working in the Searchlight Marketing team is exciting, with no two days the same! We have a test mentality and love running different campaigns to see what brings us success. As we work in a highly agile environment, we know that the activities we do and the campaigns we run have a direct role on the success of the business, which is very rewarding.”
Charlotte Harrison, Senior Marketing Manager, Hanson Wade Group
Why Choose Us?
- Annual performance-based bonus.
- Additional wellbeing bonuses such as a personal learning budget, office yoga, employee assistance programme, wellbeing champions, private healthcare, and life insurance.
- Hybrid working arrangement .
- Monthly awards and social events such as book club, five-a-side, netball, theatre clubs, karaoke, and games night and more… There really is something for everyone!
- Access to our Marketing Training Programme to develop your marketing skillset with likeminded individuals, and opportunities for professional education sponsorship.
- 1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays).
- Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts.
- Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)
- Sabbatical options after 2 and 5 years.
Salary: £39,000 - £43,000 + profit share (£42,000 - £48,000 OTE)
