Address
Form of work
SalaryMarketing Manager
Up to £60k | Permanent | Hybrid| Nottingham, NG2
About The Client
Capella Professional are proud to have partnered yet again with a leading vehicle finance company in the UK, with offices across the UK, employing a team of over 300 employees. They believe everything starts with their own people, sharing the same values so they can deliver the best possible service to their customers.
They offer finance on numerous types of vehicles without charging their customers any extra fees, putting customers at the heart of everything they do. As such, it's no surprise they've been voted 'Sub-prime Finance Provider of the Year' five years running alongside them being rated as the UK's number one motor finance lender on Review Centre.
Requirements
- Strategy Ownership and execution: Devise with the Head of Sales & Marketing the B2C and B2B marketing strategy for the next 2-3 years, and then take coherent actions to deliver on these objectives
- Integrated campaigns: You must have solid experience in running B2C and B2B marketing campaigns to drive inbound enquiries, leads and brand awareness. At least 5 or 6 years of experience managing integrated campaigns end-to-end are required
- Analytics and Attribution: You must have a solid understanding of digital/traditional marketing analytics and attribution models.
- Organisation and planning: you must have high organisational skills and be able to work with team members and external agencies to collaborate towards achieving company goals.
- Data-driven mindset (Performance): You will need to review and report on marketing metrics and brainstorm solutions to improve the performance of our campaigns and wider marketing team
- Budget management: to ensure the efficient delivery of marketing initiatives, you will be required to manage and maximise the P&L budget for marketing across all activities taking place
Responsibilities
- Translate high-level company vision into well defined and focused marketing strategy
- Ownership of the marketing campaigns across all digital channels as well as their respective budgets and agencies/partners.
- Track, analyse, and report on all digital/traditional marketing campaign performance.
- Develop and execute our marketing strategy across both consumer and dealer industry audiences
- Manage entire Marketing function, inspire and develop team members, take a relentless approach to continuous improvement
- Envision and execute innovative marketing campaigns across various digital channels including website, SEO, PPC, social, email, and other online demand generation
- Lead and manage a talented team of digital marketing professionals, providing mentorship, motivation, and guidance
- Develop our brand identity and build upon our tone of voice to enhance our positioning in the market
Working Hours:
- Mon - Fri/ 9.00am - 5.30pm
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