Product Marketing Manager

About the role

The Product Marketing Manager at Jigsaw24 plays a pivotal role in driving the success of our portfolio through strategic planning and execution. Collaborating with cross-functional teams, you'll create comprehensive go-to-market plans, encompassing digital marketing, events, content marketing, and PR initiatives. In-depth market research will inform product positioning and messaging, ensuring a clear and compelling value proposition. Sales enablement is key, as you provide tools, training, and materials to boost product knowledge among sales teams.

Key duties and responsibilities are:

• Strategic solutions launch: Collaborate with business and sales teams to devise and execute comprehensive strategies for launching solutions, incorporating digital marketing, events, content marketing, and PR initiatives.
• Tech market insight: Conduct in-depth market research within the IT sector to understand customer needs, preferences, and trends. Analyse competitor products, brands, and positioning to identify opportunities and threats, providing actionable insights for Jigsaw24.
• Product and service positioning: Develop precise and compelling positioning for Jigsaw24's portfolio. Tailor messaging to resonate with the varying IT, purchasing, and end-user audiences, aligning with user personas and addressing specific customer requirements.
• Sales enablement: Equip internal sales teams with essential tools, training and materials for effective product selling. Develop and manage sales training and presentations, emphasising the unique value proposition of Jigsaw24.
• Customer engagement: Plan and execute IT-specific customer engagement initiatives, such as webinars and workshops, fostering relationships with existing IT clients to drive adoption and loyalty.
• Business growth strategies: Leverage insights from market research and customer engagement to formulate strategies for increasing wallet share and new client acquisition.
• Content creation: Oversee the creation of high-quality marketing collateral, collaborating closely with the creative team to ensure consistent and engaging messaging across channels.
• Data-driven marketing: Use data analytics to assess the effectiveness of IT-focused marketing campaigns and product performance. Adjust strategies based on insights to optimise results.
• MDF management: Develop and deliver vendor marketing plans that channel marketing development funds into Jigsaw24, supporting the broader IT go-to-market strategy.
• Cross-functional collaboration: Collaborate seamlessly with cross-functional teams, including business and product managers, sales, and pre-sales to align strategies.
• Strategic reporting: Regularly report findings and campaign performance, providing recommendations to refine Jigsaw24's marketing strategies.

Skills, Knowledge and Experience:

• Demonstrated success in driving product portfolio success through strategic planning and execution, preferably in the IT industry.
• Proven expertise in crafting and implementing comprehensive go-to-market strategies for new and existing products, collaborating effectively with cross-functional teams.
• Hands-on experience leveraging digital marketing platforms, including Google Ads and LinkedIn Ads, for campaign execution and optimisation. Proficient in utilising Google Analytics for data-driven insights.
• Extensive experience conducting in-depth market research, analysing competition, and translating findings into strategic decisions.
• Proficient in utilising Customer Relationship Management (CRM) systems, such as Salesforce Pardot, to streamline sales and marketing processes, enhancing customer engagement and tracking performance metrics.
• Demonstrated capability in utilising social and paid media platforms to amplify brand presence, engage audiences, and drive product awareness.
• Strong proficiency in developing clear and compelling product positioning and messaging that resonates with target audiences.
• Skilled in effectively managing marketing budgets, ensuring optimal allocation of resources to maximise ROI.
• Experience in developing and delivering vendor marketing plans, adeptly utilising marketing development funds to drive business objectives.
• A willingness to chip in and get the job done. You'll be as happy writing copy as you are developing strategy.

Who are Jigsaw24

We put people first in a culture that's reflected throughout our whole business. By respecting each person as an individual, we create an inclusive, supportive atmosphere that feels like a family and inspires everyone to follow their own path. All while delivering great customer service, celebrating our diversity and doing more to minimise our impact on the environment.

We truly believe our commitment to people, sustainability, and excellence is the driving force behind our success. To find out more about what we do and our passion for the environment, social responsibility, inclusion, and well-being please see here

Benefits at Jigsaw24

You will receive a wide range of benefits working at Jigsaw24 including:

• 26 days holiday
• Health cover including access to GP anytime, annual reinbursements for optical and dental to name a few as well as counselling and wellbeing services
• WorkBYTRAM discounted travel scheme
• Cycle2work
• Travel to work loan
• Free on-site parking
• Staff purchase scheme on fantastic Apple products and more
• Unlimited bistro coffee and tea facilities
• Enhanced family-friendly policies
• Pension scheme
• Electric Vehicle scheme
• Life cover

We are always on the lookout for hungry people who want to realise their potential. It's not just about filling existing vacancies - it's about what you can achieve. As a business, we never stand still. In fact, we encourage our people to follow their own path and help us improve how we all work. To find out more please visit our "about us" section on our website by clicking here

From our office decor to the range of benefits we have to offer, we try to foster an inspiring, collaborative environment that makes everybody feel welcome. And as we continue to grow, we're determined to hold true to our values and ever since we started trading, our culture has been based on delivering great customer service and providing solutions based on technical excellence.