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Form of work
SalaryJob title:Marketing Manager, Children's Books
Reports to: Head of Marketing- Children’s Trade
Location: Victoria House, Bloomsbury Square, London
Working pattern: Flexible home working up to three days per week
Imprint: Piccadilly Press
Department: Children's Trade Publishing
Salary range: £31,000- £35,000
General Summary
Are you a creative, book-obsessed marketer with a love for children’s fiction?
Bonnier Books UK is looking for a Marketing Manager to join our children’s trade team. Reporting to the head of marketing, you’ll take the lead on managing all things Piccadilly Press, from planning and executing best-in-class campaigns for our bestselling brands and titles, through to expanding our digital audiences, building partnerships, and growing our brand.
Piccadilly Press publishes fun, engaging and family-oriented books for readers age 5-12 that capture the imaginations of children everywhere. We’re proud of our wide-ranging and award-winning list, from much-loved stories like Hotel Flamingo and The Boy Who Grew Dragons, to launching new and upcoming voices including Stephen Mulhern, Maisie Chan and Ash Bond.
You’ll have a passion for storytelling, demonstrable experience in marketing directly to both children and parents, and a track record for bringing creative marketing campaigns to life. You’ll be highly commercial, action-oriented, consumer-focused, and adept at using data to inform decisions and deliver results. A social media native (ideally with some experience of TikTok), you’ll be bursting with energy, enthusiasm and ideas.
This is a rare opportunity to work on a truly extraordinary list. You’ll be directly responsible for connecting some of the most exciting books in children’s publishing to readers, whilst working alongside a dynamic, collaborative, highly skilled team who love what they do. If this sounds like a challenge you’d love, we’d love to hear from you.
Key responsibilities:
Plan and execute clear and effective marketing campaigns, to drive sales and revenue for the books published under our Piccadilly Press imprint
Own and build Piccadilly Press social media platforms and direct to consumer channels, delivering to clear KPIs and measures of success.
Secure third party and brand partnerships to reach new readers
Deliver year-round campaigns for our key children’s fiction brands and backlist titles
Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions
Actively contribute to strategic growth and planning discussions with your department head and team
Work closely with the publishing team, actively participating in acquisition, positioning, and packaging discussions to align publishing and marketing decisions with our books' target audience
Work closely with the sales team to identify promotional opportunities across the front and backlist.
Be the primary point of contact internally for their authors and allocated campaigns and participate in author-facing discussions for select authors.
Manage and grow online communities
Seek out new opportunities for audience engagement and growth
Qualifications and Experience
Solid track record of delivering best-in-class consumer marketing campaigns to drive sales and revenue
Expertise in performance and digital marketing across all key online channels
Highly experienced in growing and engaging audiences across social platforms including Twitter, Instagram and TikTok
Able to work autonomously and prioritize effectively, meeting deadlines and targets as well as showing flexibility to meet the needs of the business and key stakeholders
Experience managing campaign budgets, reporting on KPIs and measuring ROI
Proven ability to use data to inform decisions and strategies
Excellent communication skills, and an ability to work effectively and collaboratively with internal and external stakeholders
Able to demonstrate a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns to the highest standards
First class content creation skills, including design, copywriting and video creation.
Book publishing experience preferred but not essential
Competitive Salary
Working with a team of passionate, talented people
Internal learning and development programmes
Career Development opportunities
Fun social events
At Bonnier Books UK, we believe that every book matters. We love to publish stories and content that open our eyes to new perspectives and bring us closer together. We offer a nurturing home for our authors, illustrators and brand partners, publishing bestselling books for readers and listeners everywhere. We know that fantastic stories can come from anywhere and our purpose is to bring them to as wide an audience as possible, a simple ethos that has led to us becoming one of the country’s leading publishers.
The offspring of Bonnier Books, a family-owned top-15 world publisher headquartered in Sweden, we are inspired by a rich literary heritage but not bound by convention. We think in generations rather than quarters, and strive always to operate in an open, curious way that contributes to the future of the planet and its people. As a climate-neutral publisher we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5 °C.
