Marketing Manager Collections

Job Title: Marketing Manager Collections

Location: London, Dordrecht (Hybrid)

Other Locations: For internal employees, we welcome applicaitons from other locations.

Contract: Permanent, Full Time

We are looking for a Content Marketer focused on making our Journal Collections – a collection of articles highlighting emerging and fast-developing areas of research within a field - more visible and appealing to our communities.

This is a highly creative role where you will be responsible for attracting and enhancing researcher engagement and empowering editor and author advocacy through the creation of high volume and diverse content marketing and resources. You will leverage community engagement around key Springer Nature brand narratives, like Research Integrity, Inclusive Science, Open Access, and SDGs (Sustainable Development Goals), to further reinforce the benefits of publishing in a Collection and across Springer Nature journal imprints.

Proactive at internal stakeholder collaboration, you will collect topic expertise from content acquisition teams, and insights from our strategy teams, and reflect it in the content, toolkits, events and communications to our (potential) authors and editors. Your main partners will be our Journals Marketing and Social Engagement leads.

You have a good awareness of Springer Nature, our imprints and publishing models, and an understanding of the needs of Author Marketing and Editorial teams, as well as an understanding of the academic industry and trends, and be actively engaged with networks in the researcher landscape.

Responsibilities

• Support delivery of Collections and key Journal programme narratives, responsible for creating proof points like blogs and testimonials, visuals and case studies that support our key messages to the research community, with a particular focus on guest editors, authors, and readers.
• Further grow and develop engagement with our Guest Editor communities, developing toolkits and resources for utilisation on our digital channels.
• Create transparency for authors on the publishing process for journals, particularly for Collections – and deliver working proof points of reach and impact across imprints.
• Partner with our Social Engagement team in creating modular content appropriate for specific platform-by-platform engagement tactics, identifying new tools per platform and the best methods to scale outreach in line with volume of collections per imprint
• Work with strategy teams to utilise customer insights, market research and social listening to identify topics of interest and shape our value propositions and content closer to these.
• Working with Strategy, Product & Subject Experts, to develop a partnership strategy looking at key influencers, based on regional strategy, product development and editorial strategy: review tools and engagement channels for reaching these partners and define goals/activities to increase engagement and advocacy for Collections
• Engage with the Journals Marketing Planning team, to create workflows around content utilisations, and feed through appropriate channels.
• Create a central library of assets – including templated resources - for use across teams.
• Build personal profile and engagement in both external and internal stakeholder groups.
• Identify opportunities to nurture Editor relationships and develop content in collaboration with this external community and key topic influencers to advocate for publishing or editing in a Collection.
• Support related journal programmes with content marketing, with a particular focus on reputational activities for our imprints associated with Collections publishing.
• Testing new technologies and internal resources to enhance your production and ideation of content.

Experience, Skills & Qualifications

Experience

• Demonstrable marketing experience preferably in the STM sector.
• Experience of working in a creative role and leading on content marketing projects
• Strong understanding of research publishing personas and community drivers and processes 
• Proven abilities in developing and implementing effective and efficient marketing plans connecting strategy with the right tactics and channels.
• Ability to interpret data and market research into clear outlines and concepts to address audience needs and challenges.
• High competence in project management and autonomy with coordinating content and marketing activities across teams
• Able to manage multiple assignments simultaneously, anticipate required activities/tasks, and work according to changing priorities and deadlines.
• Excellent digital marketing and customer engagement skillset
• Ability to adapt as needed in response to continuous monitoring of program performance and a changing environment.
• Demonstrated ability to work in global environment.
• Persuasive communication and collaboration capabilities, with evidence of understanding different stakeholder needs and translating these into solutions.
• Proactive in suggesting and creating new and different content and tactics.

Skills

• Customer focus and desire to build customer loyalty.
• Creative, big-picture thinker, passionate about storytelling.
• Excellent problem solver, confident with using data to drive digital marketing, and a first-class communicator, able to collaborate across multiple teams.
• Positive attitude towards and actively driving change.
• Ability to work well in a matrix and cross functional team structure.
• Excellent presentation and interpersonal skills
• Strong analytical skills and high focus on performance and ROI
• Creative, forward-thinking, and proactive, flexibility and openness to innovative ideas.
• Commercially minded with a strong drive for success.
• Excellent communication, interpersonal and networking skills.