Marketing Manager - Thistle Hotels

Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and helps its employees forge lasting and successful careers in hospitality. An experienced hospitality company, we offer a warm, guest-centred experience - but we are, at our heart, a people-company and strive to connect personally with our guests, partners, investors, and colleagues to create an extraordinary experience for all.

Clermont Hotel Group encompasses unique brands, offering something different for everyone, across our 17 hotels and 5,000+ bedrooms, not to mention our 120+ meeting and event spaces across the capital.

The Role

The Marketing Manager will be responsible for developing and leading the strategy and activity plan for a specific brand/function vertical. This role encompasses the strategic planning as well as including all marketing communications, marketing collateral, advertising and promotional activities both online and offline.

Planning

Ownership of the overall brand & marketing strategy and annual plan in line with strategic commercial plans and targets ensuring delivery within agreed timelines and budget.

Managing

• Ensure consistent brand messaging across all channels and marketing efforts
• Develop & lead on brand projects & promotional campaign calendar
• Manage hotel-based advertising, both print & digital
• Management support of the member’s and gift voucher programmes
• Conduct analysis of guest review data to understand the needs and attitudes of our guests
• Maintain awareness of competitor activity and the factors influencing the hotel industry
• Work closely with members of the hotel management & commercial team to identify marketing opportunities & priorities
• Managing the relevant marketing costs in line with budget expectations
• Develop a good working relationship & day to day management of our agency partners
• Support the wider Marketing team in delivering the overall teams objectives

Reporting

• Accountable for targeted KPIs
• Analysing campaign performance
• Analysing of customer feedback and sentiment

What we look for

Advert Reference: 3615435