Marketing Manager

Marketing Manager

Ormskirk

£40,000 - £50,000, pension, health, 25 days holiday plus stats

Our client is looking for a Marketing Manager to join the team.

This is a new role to the business due to continued growth.

The role holder will be tasked with the creation, development and implementation of the client’s integrated marketing and PR strategy, as well as defining the brand and tactical marketing activities to support the company’s high growth ambitions.

The successful candidate will have worked in one of the following sectors:

• Building services
• Civil Engineering
• Construction

Knowledge, skills, experience and qualifications required in the role

• Have demonstrable success in delivering and designing a Marketing Strategy
• Experience of working cross functionally and partnering with senior stakeholders
• Experience liaising with technical and commercial teams
• Experience of delivering measurable success in lead generation and pipeline management
• Educated to a degree level and ideally CIM Level 7 qualified
• Change management experience would be an advantage

Responsibilities and accountabilities in the role

• Lead all marketing and communications activity, including integrated, demand generation campaigns for prospects and clients
• Develop a strong understanding of who “client” customers are and how to better meet more of their needs through more effective customer segmentation, engagement, cross sell and proposition development strategies
• Establish a strategic vision, aligned with business objectives and successfully manage the implementation and delivery of the marketing plan
• Leverage and brief internal teams and external agencies to define and shape holistic brand and marketing strategies across the portfolio of services and products
• Create content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention
• Develop a competitive digital marketing strategy to ensure the development & growth of brand
• Manage and implement a shared activity calendar to ensure opportunities are maximised across the Group
• Manage the day to day spend and tracking of marketing budgets and measure the ROI of the marketing, brand and PR strategy
• Conduct annual reviews and updates of the vision and strategy in alignment with the overall business strategy
• Train, coach and develop the Marketing team; set goals and development plans, conduct performance reviews, and provide constructive and candid feedback, especially when confronted with performance shortfalls