Marketing Senior Manager - Financial Institutions

WHAT YOU'LL DO

We are seeking a versatile senior marketing professional with a specialization in storytelling, content creation and campaign management. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies, in close collaboration with the Marketing Director, that enhance brand visibility, engage the target audience, and drive business growth.

As a Marketing Senior Manager within BCG's Financial Institutions Practice Area (PA), you will support the Global Marketing Director and broader Leadership PA Team in the development and execution of our marketing strategy to help build and strengthen client relationships and position the PA as thought leaders in the market. You will have a global responsibility with strong visibility to PA leadership, independently managing the execution of broad portfolio PA marketing efforts across all marketing channels.

You will help develop the PA annual marketing plan, acting as a "face to the customer" towards strategic partners. You will manage publication pipelines and content distribution end to end, plan and execute conferences, events and partnerships as well as drive overarching campaigns. Additional tasks include reviews of PA marketing performance, preparation of recommendations to key stakeholders as well as complex analysis to inform decisions of the leadership team.

• Content Strategy and Creation:

  • Develop and execute a cohesive content strategy aligned with overall marketing objectives.

  • Create compelling and high-quality content for various channels, including web, social media, email etc.

• Campaign Management:

  • Plan, execute, and optimize integrated marketing campaigns across multiple channels to achieve set goals.

  • Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

• Systems Management:

  • Collaborate with sector & functional teams to review, refresh and update CRM system

• Cross-Functional Collaboration:

  • Collaborate with cross-functional teams, including experts, clients and global marketing CoE's, to ensure alignment of messaging and goals.

  • Work closely with internal stakeholders to gather insights and input for effective campaign planning.

• Market Research and Analysis:

  • Stay abreast of industry trends, competitor activities, and market dynamics.

  • Conduct regular analysis of marketing metrics to measure the effectiveness of campaigns and adjust strategies accordingly.

• Brand Management:

  • Uphold and enhance the brand identity through consistent messaging and visual elements.

  • Ensure all content and campaigns adhere to brand guidelines.

YOU'RE GOOD AT

• Managing a best-in-class suite of marketing & communication materials and activities that support client teams in building and strengthening client relationships

• Making independent decisions within existing guidelines around marketing / comms activities preparation

• Managing internal communication activities and platforms

• Managing training delivery to PA stakeholders on new tools/ processes (e.g. LinkedIn publishing)

• Managing social media efforts such as Linked In /Elevate for PA leadership

• Summarizing PA marketing activities and impact for dissemination to leadership team and throughout the practice

• Leading and coaching more junior team members

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• 8-10 years of relevant experience with a focus on marketing strategy, content creation and campaign management.

• Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

• Ability to effectively manage and drive area of accountabilities, contributing to higher level agenda setting.

• Excellent execution/ organizational and communication skills

• Highly professional, service oriented, pro-active and flexible attitude

• Strong project management skills with the ability to manage multiple campaigns simultaneously.

• Excellent written and verbal communication skills.

• Proficiency in marketing tools and platforms, including but not limited to Google Analytics, social media management tools, and content creation software.

• Advanced proficiency in Outlook, Powerpoint and Excel

YOU'LL WORK WITH

BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.