Address
Form of work
SalaryMarketing Specialist
REMOTE WORKING
£30k - £45k per annum depending on experience
Permanent Position
Business to Business experience required
Days Monday to Friday
Duties of a Marketing Specialist
As a business to business specialist you will be working closely with the Marketing Manager
- Plan, create and execute inbound marketing campaigns
- Responsible for account based activities that generate leads
- Researching, planning and implementing marketing campaigns
- Creating and maintaining marketing automation's, lead nurturing sequences, paid social media and PPC activities
- Implementing campaigns through Hubspot
Experience Required for a Marketing Specialist
Experience of working on high quality business to business inbound marketing campaigns
- Ability to write compelling and engaging technical content
- Understanding of digital marketing tools and tactics
- Excellent working knowledge of Hubspot marketing software and content management system (CMS)
- Experience with data-driven SEO analysis and optimisation
The role of a Marketing Specialist (Business to Business)
Optimise the effectiveness of the marketing content, identifying the most appropriate tools and techniques for specific target audiences. This will include creating and maintaining marketing automation's, lead nurturing sequences, paid social media and PPC activities.
The Marketing Specialist role is a fully remote working from home position - there will be occasional visits required to head office when required
