Marketing Specialist Franchise

Overview

We are excited to announce a new opportunity for a Marketing Specialist - Franchise Marketing, temporary cover for 6 – 12 months with the possibility of this becoming a permanent role, to join our Team at Enterprise Mobility' European Head Office in Egham, Surrey.

We’re Enterprise Mobility. A family-owned, world-class portfolio of brands that in the UK includes household names such as Enterprise Rent-A-Car. A Times Top 100 Graduate Employer, we’ve grown from a pioneering idea over 65-years ago, to the global mobility leader we are today. With a $35 billion turnover, nearly 90,000 team members and over 2.3 million vehicles across 95 countries, we’re here to advance the world, one journey at a time. Imagine what we could do for your career?

What is certain is that we encourage all of our employees to be the best they can be, and diversity is a priority in all areas of our business. We have been included in The Times list of Top 50 Employers for Women for seventeen years, as well as Stonewall’s index of Top 100 employers for LGBT inclusion in the workplace. We have also been recognised as a Disability Confident Leader, currently rank tenth in the Social Mobility Employer Index as well as being named a Race Equality Responsible Business Champion by BITC.

Enterprise Mobility is also still family-owned – our CEO Chrissy Taylor is the third generation of the Taylor family to run the company. This allows us to look forward even more confidently to the future, providing the stability we need to pursue the long-term good for our business, our employees and our customers, even in these challenging times.

This role will be targeted to deliver value to our current and growing base of EMEA franchise partners, stretching from Italy to South Africa and including more than 46 nations in between.

The Specialist will need to work with multiple markets and partners, developing marketing plans and activities, delivering marketing assets and content in service of growing the EHI brands domestically within their markets.

You will need to collaborate not only with multiple partners but also with many internal departments to get things done! Success for this role will be helping to establish, and grow the Enterprise Holding brands across the EMEA region, and contributing to the overall success of each partner business.

Responsibilities

Responsibilities:

• Work with Franchise partners to develop local marketing communication plans for domestic markets. 
  • This includes digital, social and print media, sales collateral, email, sponsorship activation, assisting with PR, point-of purchase, special events, and various promotions.
• Manage aspects of local marketing delivery for all brands utilizing expertise from the wider marketing team.
• Work with internal marketing to facilitate the execution of the plans across digital, experiential and Above The Line, and measure impact against pre-defined KPIs
• Manage the Brand Resource Centre ensuring content is kept up to date, and assist with content requests and updates as required
• Work with the franchise partners and the Digital Product Team to ensure that partners websites not only meet EHI standards and requirements but also incorporate best practices and learnings from other sites.
  • This will also include managing the roll out of further CMM sites across the franchise network
• Act as a key liaison between the franchise markets, the Agency (and/or in-house team of graphic artists), and Marketing to ensure our franchise partners are equipped with the required marketing communications materials and assets.
• Provide stakeholders with local performance and budget updates including marketing fund expenditure
• Manage project timing and budgets of local projects
• Provide monthly status on key initiatives; measures and report progress

Qualifications

Further competencies required:

• Builds strong long-term relationships with people at all levels
• Schedules and plans for short-term and long-term tasks and goals
• Focuses on accomplishing and achieving results
• Effectively communicates both verbally and in writing
• Individual needs to be proactive, and able to work independently
• Marketing Experience

Additional Information:

Please let us know about any accommodations you may need to participate in the recruitment process.

Hours: 40 per week
Salary: Competitive

Location: Egham, Surrey, TW20 9FB (Plenty of free on site parking and approx. 10 minutes walk from Egham station).  Hybrid working optional (3 days office, 2 days home). 

Please let us know about any accommodations you may need to participate in the recruitment process.

Please note that all applicants must have the ability to pass a security check involving financial probity and basic criminality.