Address
Form of work
Salary The role in brief
In this job, you’ll spend your time stripping back jargon and breathing life into B2B words. You’ll take messages or ideas, crafted by our strategy or creative teams, and grab the reader’s attention for long enough to move minds.
You might be writing a wistful video narrative, a witty social quip or a plain-English landing page. Whatever the work, you’ll always bring a touch of creativity and a lot of simplicity. You’ll write articles to challenge and refresh B2B marketers, on the agency’s blog. You’ll take on the odd whitepaper here and there. But you’ll also be excited by the challenge of creative briefs – which you’ll tackle occasionally when the opportunity arises.
Working with
• You’ll work closely with our Copy Lead, who’ll support your development and review work.
• Other internal contacts: Art Director, Designers, Account Management, Strategy, and Production.
• You will occasionally partner with an Art Director or Designer to form a creative team.
Responsible for
• Understanding a client’s business and communication needs, and the strategic brief which forms the basis of the work.
• Understanding target audiences and content plans.
• Building on existing campaign ideas to create imaginative and emotive content or ads.
• Generating and maintaining enthusiasm for great copy within the agency (and with clients).
• Starting to develop original advertising and communications ideas alongside an Art Director or Designer. These campaigns should inspire the target audience and address the client’s business problem.
• Presenting ideas and work to the Copy Lead for approval and development.
• Responding to client or internal feedback and developing work thoughtfully – without losing sight of best practice.
• Collaborating on the production of creative outputs e.g. print advertisements, video content, social media content, mailings etc.
Personal requirements
Here’s an overview of the experience, skills and knowledge you’ll need to carry out the role. These elements will form the basis of selection for the role.
Education
• Must be educated to degree level in a relevant discipline.
Experience
• Minimum of 2 years in a copywriter’s role within an integrated agency, ideally with experience in B2B. In-house applicants from B2B companies will also be considered.
• Experience in a multi-channel environment, bringing a big idea to life across different media.
Knowledge, skills and abilities
• Imaginative and full of ideas.
• Keen to break through the beige of traditional B2B marketing.
• Keen to find the gold in briefs (with support) – even when things get complex.
• Able to distinguish between a central, core idea and the execution (an individual ad).
• A passionate advocate of good writing.
• Able to write clear, accurate and persuasive copy that can engage different audiences.
• Able to explain and justify creative choices in terms of business impact (with support).
• Happy to play a team role, and operate effectively under pressure (again, with support).
• Tenacious and resilient throughout the frustrations of an iterative process.
Motivation
• Determined to write refreshing work, from the smallest social post to the longest report.
• Keen to develop creative skills and push ideas as far as possible.
