New Product Marketing Manager

Position type:            Job Share, part-time permanent (0.6 FTE – 3 consecutive days per week, Wednesday, Thursday and Friday)  

Responsible to:         Head of Communications & PR

Direct reports:           Website Manager, Social Media Officer, Email Marketing Officer

Location:                    Truro, Cornwall (hybrid – mixture of office and home working) or remote working (UK only) is considered (with regular travel to Truro at least 4x per year).

Role purpose:

This role manages the UK digital team, driving our digital presence and leveraging new digital opportunities. The role is focused on optimizing the ShelterBox UK digital channels, including website, digital advertising, social media and email marketing, to reach new audiences, grow audience engagement and advocacy, and increase digital income. Whilst this role is focused on UK channels, the role also supports international teams with best practice advice, integrated website management and the provision of digital campaign assets and other collateral.

In a highly competitive environment where potential supporters are bombarded with messages, we need to provide a sector leading digital experience for all our audiences. This person will be responsible for driving a high-quality and consistent online experience that responds to the values, needs and behaviours of warm and new supporters. As part of the Communications & PR team, this individual will work collaboratively with communications and fundraising colleagues to deliver digital activity and supporter journeys that support fundraising campaigns and appeals, as well as driving awareness and educating audiences on the issues faced by people after disaster.

This is a parttime permanent contract job share with current post holder – to work 3 concurrent days per week with one crossover day with job share partner. Roles and responsibilities including line management will be spilt with job share partner.

Who are we looking for?

ShelterBox is looking for a personable and self-motivated individual who has demonstrable experience of managing a high-performing digital team, integrated digital activity and digital agencies. You are passionate about creating and growing high-quality online experiences.

You will have experience of developing and delivering digital strategy and working closely with colleagues in your team and department to deliver against wider organisational objectives.

You will have a proven track record of taking a data and evidence-based approach, testing, gathering insights and driving incremental improvements that can help to improve user experience and increase overall conversion rates.

The successful candidate will join a friendly and vibrant team in our mission to make ShelterBox a household name. This role is full of variety, working with other teams within the organisation to deliver a range of strategic projects that drive brand awareness and help to increase online giving.

Digital Marketing and Strategy

• Drive our digital presence, with ongoing development and delivery of the digital strategy and annual digital plans.
• Plan and lead all digital marketing, including PPC, email marketing, social media and display advertising campaigns.
• Oversee the usability, design, content and conversion of the website, including the current redesign.
• Lead the creation and deployment of an SEO strategy.
• Build compelling digital content and journeys that increase engagement with target audiences.
• Oversee the social media strategy, including organic and paid, and developing fresh approaches as algorithms change.
• Oversee the development of an email marketing strategy, building our email list and increasing responses to email asks.
• Develop a paid media strategy that seeks to maintain high ROAS from paid media and increase engagement.
• Provide analysis and monitoring of digital activity, using data and analytics to inform future campaigns and content strategy.
• Build reach and engagement across all digital channels during major disasters and
• digital comms campaigns.
• Responsible for the digital marketing budget across all channels, ensuring spend is allocated efficiently, and is monitored and delivering value.
• Review new technologies and platforms, keep the charity informed of developments in digital marketing, and encourage the digital team to seek out and identify new trends.

Sharing knowledge and best practice

• Provide support for digital leads in our international teams, offering best practice advice, and the provision of digital campaign assets and other collateral.
• Liaise with key stakeholders in wider comms and fundraising teams to build positive, collaborative relationships
• Educate and encourage other staff members on the use of digital best practice and promote its use within the charity
• Manage relationships with third party digital agencies and suppliers
• Play an active role in any working groups where digital guidance is required.

Team management

• Line manage the Website Manager, Email Marketing Manager and Social Media Officer to deliver quality digital campaigns and channels.
• Develop team members through regular reviews, setting objectives and identifying training where needed.
• Motivate team members to deliver excellence in everything they do.

Other duties

Deliver digital fundraising campaigns to support the Individual Giving, Community and Partnerships & Philanthropy teams.

Assisting with wider digital marketing and communications delivery where required, to support the charity’s strategic objectives.

Any other duties as deemed necessary to support the Comms & PR team.