Paid Media Analyst

Job Title: Paid Media Analyst

Location: London (Hybrid - 3 days a week onsite)

Duration: 3 months

Rate: £500 per day (Inside IR35)

Role Overview:
I am seeking a talented Paid Media Analyst Contractor to join my client for a 3-month contract. In this role, you will be responsible for analysing campaign performance, optimising strategies, and providing valuable insights to drive the success of our Paid Media initiatives.

Key Responsibilities:

- Utilise your expertise in SQL or Python, Excel, and Google Analytics 4 to analyse large datasets and extract actionable insights.
- Monitor and assess the performance of Paid Media campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, and LinkedIn Ads.
- Identify trends, patterns, and opportunities for optimisation to improve campaign performance and ROI.
- Collaborate closely with our cross-functional teams to develop and implement data-driven strategies that align with client objectives.
- Prepare comprehensive reports and presentations to communicate findings, recommendations, and progress to internal stakeholders and clients.
- Stay abreast of industry trends, best practices, and emerging technologies in Paid Media analytics to continually enhance our capabilities and drive innovation.

Requirements:

- Proven experience as a Paid Media Analyst or similar role, with a strong track record of success in optimizing Paid Media campaigns.
- Proficiency in SQL or Python for data analysis and manipulation.
- Advanced proficiency in Excel, including pivot tables, VLOOKUPs, and macros.
- In-depth knowledge of Google Analytics 4 and other analytics platforms.
- Excellent analytical skills and a keen attention to detail.
- Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
- Self-motivated and able to thrive in a fast-paced, collaborative environment.
- Experience working in an agency setting is preferred but not required.

Please email for more information