Paid Search Specialist

Who

Our client is a provider of comparison services that enables it's customers to move home whilst obtaining the best possible value across all phases of the moving process. 

What

Our client, now wanting to increase it's reach, has the opportunity for a dynamic, motivated and experienced Paid Search Specialist to the join the team and make the difference by showing them what you've got! As a lead generation company increasing enquires and revenue is the ultimate objective. We are looking for people who are excited by this challenge and embrace it every day.

The key responsibilities of the role will include, but are not limited to

• Plan, build and analyse Paid Search campaigns
• Manage and optimise multiple Paid Media campaigns to meet and exceed performance goals

Manage and grow current campaigns

• Oversee Google Ads, Bing Ads accounts and other Paid channels like Facebook and LinkedIn as we develop our paid media presence
• Regular analysis of keywords, landing pages, search terms, audiences, competitor/auction
• Work with our in-house design team to develop ads and landing pages
• Develop compelling ad copy that effectively communicates the key benefits of our products/services

Monitor and report your success

• Analyse campaign data and provide insights to inform future strategies
• Support team with monthly reporting
• Maintain insightful and cross channel trend reporting
• Tracking daily KPIs to identify opportunities for improvement or more efficient spending

Taking things to the next level

• Identify new areas of Paid Media opportunities for the business
• Stay current with industry trends and best practices to ensure campaigns are utilising the latest techniques and technologies
• Conduct A/B tests to continuously improve ad performance and drive cost-effective results (Ads, Landing Pages, Campaigns, etc..)

This is where you come in

• Be willing to work on-site in Cardiff as this is NOT a remote role
• 2+ years experience working on Paid Search campaigns
• Proficient in managing large campaigns and budgets
• Proficient in Google Ads Editor and Google Analytics
• Highly analytical and problem solver
• Lead gen experience desired (not essential)

Schedule

Mon to Fri, 9am to 5pm

Benefits

• Pension
• Parking
• Healthcare