We are looking for a Performance Marketing Executive to be responsible for audience engagement on our affiliate platform; this role will require excellent multitasking skills, a creative way of thinking and an understanding of the relevant brands requirements. Working closely with the wider digital marketing team you will be responsible for building and developing the affiliate program for Frasers Group.
The purpose of this role is to assist the Performance Marketing Manager in the day to day management of the Paid Channels with a primary focus on our affiliate performance. You will be responsible for campaign planning, administration and performance optimisation of our UK and international affiliate programmes.
- Nurture the continued growth of our affiliate programmes in multiple and emerging markets
- Develop, lead and manage affiliate promotional activity plans
- Liaising with other departments to ensure campaigns are timely and on brand
- Building email newsletters to keep publishers up to date with our latest offers and promotions
- Deliver against sales targets for the affiliate channel and be able to reforecast and adapt to changing budget requirements
- Daily and weekly reporting
- Keep up to date with new platforms and initiatives