Performance & Marketing Manager: Styrkr Company

PERFORMANCE & MARKETING MANAGER

Function: Marketing | Performance Marketing | Paid Media

Responsibility: Digital Marketing Strategy, Paid Media Performance, Content Management

Reports to: The Head of Growth

Location: Gatwick Head Office (Crawley)

Compensation: £45k + Performance Bonus + 20 Days Paid Holiday + Bank Holidays

Our core values:

• Be Fearless and Take Risks. - Venture fearlessly. Succeed boldly.
• Community of Champions. - Rising together, the collective spirit of our champion community.
• Success by Design. - We are change innovators at heart, curators by design.
• Committed to the Cause. - Mission-driven excellence, our pledge to positive change in every endeavour.
• Get (sh)it done & Rewrite the rules - Start Strong, finish strong, Dare to be different. STYRKR breaks moulds, inspires change and delivers results.

Background:

The STYRKR Company is a leading innovator in the wellness and sports nutrition manufacturing industry, dedicated to producing the highest quality products that fuel athletes and fitness enthusiasts worldwide. At the heart of our success is a commitment to cutting-edge science, sustainability, and a dynamic team environment where every member plays a crucial role in driving our mission forward. Our dedicated team of A-players are based just outside of Gatwick in West Sussex. Over the last few years, we’ve been building the STYRKR brand, D2C and B2B models in order to fulfil our vision of global domination. As of now products from our own brands and our growing client base are sold and distributed across the UK, USA, EU as well as Asia and South America.

Due to a recent surge in growth, we’ve been making changes to our long-term strategy in order to drive efficient expansion of our Operations. Reporting directly to the Head of Growth, the Performance & Marketing Manager will be at the forefront, managing our end-to-end Digital Marketing, ensuring the strategic direction and growth of Styrkr across all Online channels, owned & earned media,. This role requires a blend of marketing knowledge, strategic thinking, leadership skills and commercial acumen to navigate the complexities of the wellness, fitness and sports nutrition online landscape.

We are looking for a commercially driven, data-driven, strategic thinker with strong communication skills and a proven track record of delivering marketing initiatives on time, making demonstrable improvements and managing staff to achieve KPIs. You’ll be using powerful analytical and reporting tools to ensure every decision you make is data-driven with forecastable results. Alongside this, you will be required to live and breathe our core values.

Main Accountabilities:

• Develop and execute integrated digital marketing campaigns across performance marketing channels including but not limited to PPC, display advertising, affiliate marketing, and SEO.
• Manage and optimise social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to enhance brand presence, increase follower engagement, and drive traffic to our digital properties.
• Collaborate with cross-functional teams to create compelling content and creative assets tailored to specific target audiences and marketing objectives.
• Conduct thorough audience research and utilise data-driven insights to refine targeting strategies and improve campaign performance.
• Monitor key performance metrics, analyse campaign effectiveness, and provide actionable recommendations for continuous improvement.
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing and social media to maintain a competitive edge.
• Lead A/B testing and experimentation initiatives to optimise ad creative, messaging, and landing page performance.
• Manage relationships with external vendors, agencies, and partners to support the execution of marketing initiatives as needed.
• Collaborate with the marketing team to develop cohesive cross-channel marketing strategies and campaigns.

Success in 6 months:

• Demonstrable growth in online visibility and sales
• Consistently hitting purchasing KPIs and targets
• Independently managing marketing campaigns
• Clear strategy created for future growth
• There are no bottlenecks in Paid Media
• Successful training and development of both Content & Social Media Executives

Success in 12 months:

• Significant growth in online sales & consistent content
• The development of a clear marketing strategy in line with the requirements of the business
• Smashing through targets
• The Content & Social Media team hitting all KPIs and smashing through their targets
• There are no delays in the roll out of marketing initiatives
• Clear strategy in line with company growth

Success in 24 months:

• Through continued strategy and development, we are top of the pack in digital presence and online sales across the UK/EU/USA and further markets.
• Our marketing and online campaigns/initiatives can be delivered at high efficiency to meet the demands of the mass consumer market.
• Have implemented a handful of new processes or technologies that have forever changed the way we do things for the better
• With your contribution, STYRKR has seen unprecedented growth and is achieving excellence.
• The marketing team is firing with all of your knowledge and you are taking on more Top Level projects delivering on time every time

Attitude: You,

• Will take complete ownership of your successes and failures. Full accountability is key.
• You have mastered the art of marketing.
• Are entrepreneurial with the ability to see the bigger picture and adapt to unexpected change when necessary.
• Have a proactive approach to everything you undertake;
• Confident in building long-term relationships with our team and external partners;
• Not be scared to break the mould and think outside of the box
• Able to motivate people to hit deadlines and pick up the phone to get things done
• Be able to manage nurture and grow the marketing team
• Be driven in all that you do
• Have a strong commercial acumen

Experience & skills:

• Proven experience within e-commerce or direct-to-consumer (DTC) brands
• Degree in Marketing, Communications, Business Administration, or related field.
• Proven track record of success in digital marketing, with at least 4 years of experience in performance marketing and social media management.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, Klaviyo, etc.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent project management skills with the ability to prioritise tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
• Creative mindset with a keen eye for detail and a passion for driving innovation in digital marketing strategies.
• Outstanding communication and interpersonal skills with the ability to collaborate effectively across teams and stakeholders.
• Experience with e-commerce or direct-to-consumer (DTC) brands is a plus.

The benefits of working at the STYRKR:

• Building your skills and being part of a growing team. Our diverse range of brands ensures that no two days are the same - with opportunities to broaden your skill set at every turn. We’re committed to ensuring that all of our team are constantly developing and evolving toward their own personal goals and you would be no exception!
• Ongoing mentoring. You will get many hours of 1-on-1 mentorship from your line manager.
• Start-up sensibilities. You have the rare opportunity to work with a rapidly growing and have a huge impact on how we do things.
• We are a vertically integrated company, which makes us very agile and gives us a competitive advantage within the marketplace.
• A sociable and driven environment. We strive to build and grow in everything we do

Company Benefits;

• Casual dress code
• Company events
• On-site parking
• Staff discount
• Staff pension
• 20 days holiday plus bank holidays
• International travel opportunities
• Competitive Salary
• Bonuses

Schedule:

Office-based: Monday to Friday 09:00 – 17:30

STYRKR is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

Due to the evolving nature of the business, the job holder may be required to carry out duties that are not detailed within this job description.

Performance & Social Media Marketing Lead

Position Overview:

As the Performance & Social Media Marketing Lead, you will be responsible for developing and implementing comprehensive digital marketing strategies aimed at maximising brand visibility, engagement, and conversion across various online platforms. You will leverage your expertise in performance marketing analytics and social media management to drive measurable results and continuously optimise campaigns for maximum ROI.

Key Responsibilities:

• Develop and execute integrated digital marketing campaigns across performance marketing channels including but not limited to PPC, display advertising, affiliate marketing, and SEO.
• Manage and optimise social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to enhance brand presence, increase follower engagement, and drive traffic to our digital properties.
• Collaborate with cross-functional teams to create compelling content and creative assets tailored to specific target audiences and marketing objectives.
• Conduct thorough audience research and utilise data-driven insights to refine targeting strategies and improve campaign performance.
• Monitor key performance metrics, analyse campaign effectiveness, and provide actionable recommendations for continuous improvement.
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing and social media to maintain a competitive edge.
• Lead A/B testing and experimentation initiatives to optimise ad creative, messaging, and landing page performance.
• Manage relationships with external vendors, agencies, and partners to support the execution of marketing initiatives as needed.
• Collaborate with the marketing team to develop cohesive cross-channel marketing strategies and campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven track record of success in digital marketing, with at least 4 years of experience in performance marketing and social media management.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, Klaviyo, etc.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent project management skills with the ability to prioritise tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
• Creative mindset with a keen eye for detail and a passion for driving innovation in digital marketing strategies.
• Outstanding communication and interpersonal skills with the ability to collaborate effectively across teams and stakeholders.
• Experience with e-commerce or direct-to-consumer (DTC) brands is a plus.