Performance Marketing Team Lead - Hybrid

An innovative igaming brand is looking for a Performance Marketing Team Lead with a proven track record at a high level. Along with a salary of up to £75,000 per annum, you will receive a range of benefits including 24 days holiday (plus additional leave with service), hybrid working (3 days in office, 2 days from home), an annual bonus, private healthcare, life insurance, a pension scheme, fun socials, and complimentary fruits/snacks. 
You will find yourself working closely with internal teams as well as directly with platforms to ensure best-in-class search and paid social campaigns in extremely crowded markets. As well as being an expert in the field, they are looking for someone with strong leadership qualities who can build, develop, and motivate a team for success. You will report to the Head of Digital but will act as an internal agency to digital managers and country managers. 
As Performance Marketing Team Lead, you will:

• Lead the development and delivery of the annual PPC/ASA/UAC and Paid Social marketing strategies for the in-housed markets
• Lead the budgeting, forecasting, and reforecasting processes for the in-house activity by presenting media plans to the relevant digital managers, Head of Digital, the CMO, the CEO and the relevant Country Managers for approval
• Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals
• Deliver and execute monthly, quarterly, and annual plans for PPC/ASA/UAC and Paid Social campaigns together with the in-house ‘delivery’ team across the in-housed markets
• Manage successfully the ongoing performance/optimization and weekly/monthly reporting of the above campaigns to the relevant stakeholder, to ensure the company hits the annual targets for each channel and geo
• Proceed with daily/weekly/monthly auditing of the in-housed campaigns by supplying feedback on improvements to channel managers of the in-housed activity and reporting back to the Head of Digital, CMO and CEO on updates
• Identify and test new channels outside of their existing marketing mix to add scale to the performance plans – this includes the development of test plans
• Develop and evolve campaign tracking and measurement systems to ensure we understand the performance of our campaigns accurately

We’re looking for a Performance Marketing Team Lead with Extensive experience in marketing performance, across all platforms with ASA (Apple Search Ads) and UAC (Universal App Campaigns) in particular, along with:

• Experience in the gaming industry is highly beneficial
• Expert understanding of digital tracking, measurement, forecasting and reporting tools
• Strong understanding of current online marketing concepts, strategy, and best practice
• Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within Apple, Facebook, and Google
• Must have the ability to drive complex strategies but also to explain them to nurture junior members of staff and non-digital stakeholders
• With an experienced team in place you must have a track record of management.

To apply for this role as Performance Marketing Team Lead, please click apply online and upload an updated copy of your CV.
Candidate Source Ltd is an advertising agency.  Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.