Product Manager, Ad Targeting

Job Introduction
This role is part of BBC Studios, the BBC's global content company that supports our mission of maximising the greatest commercial returns to the UK license payer by building BBC brands, audiences and reputation across the world.
The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe.
This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.
Role Responsibilities
We are looking for an experienced Product Manager to join the team to help shape and deliver audience targeting strategy.
The role will be pivotal in setting a path to accurate ad delivery to audiences across our media landscape, including web, app, video/audio variants. It will take a lead in developing our addressability, audience resolution and identity management direction.
Main Responsibilities
Develop and communicate our advertising audience product.
Own the ad product audience roadmap and working with key stakeholders, adapt it accordingly based on business objectives.
Help assess opportunities from the market and formulate proposals for new features, lead team discussion and promote items for inclusion based on agreed priorities.
Working with relevant lines of business leads and their teams around the world to collaborate and build joint solutions.
Working closely with inventory management and technical leads, create narratives around product launches that can be understood across the business.
As a product moves from discovery to definition and then release, work with ad technology, ad operations and marketing teams to create an appropriate launch strategy.
Are you the right candidate?
Proven experience of launching digital advertising products, either in a publisher or ad technology business.
Ability to apply industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
Extensive knowledge of the advertising targeting space, including data-management platforms and ID management and resolution systems.
Ability to coordinate among multiple business, geographically dispersed stakeholders through an ongoing dialog to ensure product is aligned with business needs and activities.
Experienced, diplomatic communicator, able to ensure tone and language ensures process, need, approach and outcomes are clearly understood.
Agile and adaptable, able to work cross-functionally and internationally, with some travel needed.
Experience of working on direct-to-consumer, digital media or news products an advantage.
Package Description
Band: D
Contract Type: Permanent
Location: London, Hybrid
We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us at with the job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates.
Flexible/agile working -opportunities across the business. We're happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.
Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certifications.
Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
About the BBC
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.
The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air.
To find out more about Diversity and Inclusion at the BBC, please visit our website.