Product Marketing Associate - Industry

We are Sinch. The world’s #1 in mobile engagement, helping amazing companies communicate with customers. And whether or not you know us you’ve definitely used our technology. From the life-changing to the time-saving, we’re helping over 3,000 businesses interact with people like never before. We reach every phone on the planet within seconds, so imagine the scale, the variety, the opportunity, and the growth that offers. Here you'll dream even bigger than ever, face fascinating challenges, and build your skills and career alongside amazing experts. And every time you hear a phone ping, you’ll be proud of knowing you were part of making that happen.

We are now looking to expand the team with a Product Marketing Associate to chase the dream with us.

We are seeking a dynamic and strategic Product Marketing Associate to join our team, specializing in managing industry association memberships and competitive intelligence within the CPaaS sector. As our new Product Marketing Associate, you will report to the VP Product Marketing and you will play a pivotal role in establishing and nurturing relationships with key industry associations, driving brand visibility, and positioning Sinch as a thought leader in the CPaaS space.

As Product Marketing Associate, you will work with:

Association Relationship Management

• Cultivate and maintain strong relationships with industry associations, fostering collaboration and partnership opportunities.
• Represent Sinch at association events, conferences, and meetings.

 Membership Strategy

• Develop and execute a comprehensive strategy for engaging with industry associations, ensuring alignment with overall marketing and business objectives.
•  Identify and evaluate new association opportunities that align Sinch's goals.

 Thought Leadership

• Position Sinch as a thought leader within industry associations through content creation, speaking engagements, and participation in relevant forums.
• Collaborate with internal teams to create compelling content that showcases our expertise and innovation in the CPaaS space.

 Competitive/Market Intelligence

• Stay abreast of industry trends, regulatory changes, and competitive landscapes through active participation in association activities and regular market research.
• Provide insights to internal teams on market developments that may impact Sinch’s products and services.

 Content Creation

• Develop and manage a content calendar aligned with association events and industry trends.
• Collaborate with the marketing team to produce engaging and informative content, ensuring consistency in messaging and brand representation. 

Event Management

• Coordinate the company's participation in industry association events, including sponsorships, exhibitions, and speaking opportunities.
• Ensure a consistent and impactful presence at relevant industry gatherings.

 Collaboration with Sales and Product Teams

• Work closely with the sales and product teams to understand customer needs and incorporate market intelligence into Product Marketing strategies.
• Provide support for product launches and promotional activities related to association partnerships.

In order to be successful in this role, we believe you have:

• Bachelor's degree in Marketing, Business, or a related field. Advanced degree is a plus
• Proven experience in Product Marketing within the technology or CPaaS industry
• Demonstrated success in managing relationships with industry associations
• Excellent communication and presentation skills
• Strategic mindset with the ability to translate market insights into actionable plans
• Strong project management skills and attention to detail
• Ability to thrive in a dynamic and fast-paced environment

Our corporate language is English, please submit your application in English.

Are you ready? Join us on our journey!

About the recruitment process

To help us place the right people in the right role, we believe in science-based and fair assessment methods. We follow a competence-based, structured interview process where your skills, experience, and attributes relevant to the role and Sinch will be assessed. As part of our recruitment process, pre-employment testing is used to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role. We acknowledge that there are two parties deciding in this process and welcome you to ask any questions you may have at any stage of the process.