Product Marketing Manager (Fintech)

MCS Group is currently working alongside a leading provider of innovative pension software solutions, to recruit a Product Marketing Manager to be based out of their Belfast or Glasgow office.

Part of a wider portfolio of businesses across the UK, the Group has recently secured private equity investment, placing them in an exciting new phase of growth and opportunity. With over a decade of experience, they still maintain a dynamic, forward-thinking start-up culture and mentality, fuelled by their passionate team.

As a Product Marketing Manager, you will play a pivotal role in creating and implementing marketing strategies to drive awareness, engagement, and demand for their pension software solutions. Your creative thinking and analytical skills will be vital in showcasing their industry-leading products to clients, prospects, and partners.

The ideal candidate will have experience in marketing in a fast-growth environment and scaling activity accordingly. They will be knowledgeable in marketing SaaS platforms to the B2B space, targeting enterprise-level clients.

Core Responsibilities:

• Content Creation: Develop engaging and informative content, including blog posts, whitepapers, case studies, and other collateral that highlights the value of their pensions software. Identify and work with appropriate organisations and trade bodies to raise public exposure as a business - with a particular emphasis on the targeting of enterprise level, B2B organisations.
• Digital Marketing: Plan, execute, and optimize digital marketing campaigns across various channels, such as social media, email, and PPC, to generate leads and nurture prospects.
• Social Media Management: Manage and grow social media presence, creating and curating relevant content, engaging with the audience, and tracking performance.
• Website Management: Ensure website is up-to-date, user-friendly, and optimized for search engines (SEO) to maximize its effectiveness in generating leads.
• Email Marketing: Create and execute email marketing campaigns, from content development to segmentation and analysis, to nurture leads and maintain customer relationships.
• Market Research: Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
• Event Coordination: Plan and coordinate webinars, trade shows, and other events to showcase software, engage with prospects, and generate leads.
• Analytics and Reporting: Track and analyse the performance of marketing campaigns, providing insights to guide strategy and adjust tactics as needed.
• Brand Management and Awareness: Ensure consistent messaging, branding, and positioning of company and products in the market. Continuously refine sales and market positioning based on key USPs. Position Product as a leading pension fintech in the market and establish the business as a recognised and respected brand.
• Execution: Formulate marketing plans and critically, execute against these plans both independently and with the support of internal existing teams. Report back on progress against KPI targets.
• Sale Support: Lead on developing and delivering on applicable SaaS tenders and RFPs. Create a catalogue of stock answers and key FAQ’s to improve process and efficiencies in the future.

Essential Criteria:

• Bachelor's degree and/or relevant experience.
• 5+ years’ experience in marketing, preferably in the B2B software or financial services industry.
• Proficiency in digital marketing tools and platforms.
• Exceptional written and verbal communication skills.
• Strong skills with the ability to interpret data and make data-driven decisions.
• Self-motivated, creative, and able to work both independently and in a team.

To speak in absolute confidence about this opportunity please send an up-to-date CV via the link provided or contact Ryan McMahon, Specialist Consultant on