AddressAs a Product Marketing Manager, you will work cross-functionally between the Marketing and Product teams to develop engaging consumer-facing marketing that highlights Gilbarco Veeder-Roots product innovation. Your role aims to drive feature awareness and distinguish GVR from the competition. You are creatively minded, analytically rigorous, and results oriented, continually seeking new and effective ways to reach customers.
This position is considered as a subject matter expert or senior level contributor role.
Key Responsibilities
- Develop and optimize go-to-market campaigns and feature promotions to existing customers and prospects.
- Work with Creative, Product, and Marketing teams to provide clear positioning and messaging hierarchies for go-to-market campaigns that translate technical features into clear user benefits.
- Project manage launches, coordinating with multiple stakeholders across Marketing, Product, Creative, and more to ensure launches align with department and business goals.
- Leverage qualitative and quantitative data to develop insights that influence product and marketing strategy enhancing the GVR value proposition.
- Develop sales tools, training aids and resources.
- Conduct user research and analysis through interviews, surveys, and other methods to better improve our understanding of our brand, our product offering, and our marketing personas/cohorts.
- Continually audit competitive landscape and products, sharing insights and learnings with a broader team.
- Identify opportunities for remarketing to our existing customer base, leveraging consumer insights from Order and Product Data to target the highest value, highest ROI efforts.
- Act as a subject matter expert on GVR features and educate internal sales teams and customer base on the competitive landscape in order to underscore key differentiation.
- Measure and communicate the impact of Product Marketing efforts from awareness through adoption.
- Analyze market trends and identify new growth opportunities.
- Develop effective product positioning and messaging to drive customer interest and revenue.
- Monitor the success of campaigns and develop strategies to adjust objectives and maximize outreach.
- Establish relationships with key stakeholders such as vendors, suppliers, distributors, and industry partners to create mutually beneficial partnerships.
- Maintain or create the market model, provide forecasting.
- Bachelor's degree in marketing or related field (master's degree preferred)
- Product marketing experience with a manufacturing organization.
- Proven history of creating effective marketing programs with measurable results.
- Excellent time management, project management and prioritization skills.
- Strong communication skills and highly collaborative.
The world depends on Gilbarco Veeder-Root products to stay moving. We are the worldwide technology leader for retail and commercial fueling operations. We continue to evolve as smart cities, urbanization, electrification of vehicles, and advanced vehicle diagnostics drive the industry forward. Offering the broadest range of innovative, integrated solutions in the industry, Gilbarco Veeder-Root has delivered value, built extraordinary teams, and earned customer trust for more than 150 years. To learn more about us visit: www.gilbarco.com.
Vontier is a $3B global industrial technology company focused on smarter transportation and mobility. Our six operating companies—Gilbarco Veeder-Root, Global Traffic Technologies, Teletrac Navman, Matco Tools, Hennessy Industries, and DRB Systems—are united by a powerful purpose: mobilizing the future to create a better world. Our portfolio of trusted brands includes market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. Vontier’s pioneering solutions advance safety, security, efficiency, and sustainability worldwide.
Energized by our shared purpose and values, we have a strong culture shaped by a deep organization-wide commitment to inclusion, diversity, and equity (ID&E) and environmental, social, and governance (ESG). Eight vibrant global employee resource groups serve as powerful focal points for connection, community, and advocacy, and we actively support community causes through Vontier Cares. We offer flexible remote and in-person, open-space work options.
