Product Marketing Manager Uk & Ire

Division: evo Product Marketing

Reports To: evo Head of Product Marketing

Based: Newland House, Normanton

Hours of Work - Full time in a permanent position

Role Specification

The role is based in Normanton, the northern hub for evo. This is the main site for VOW, Banner, and some of the central services. The evo Product Marketing Manager UK & IRE is expected to be based there along with most of the evo Product Marketing team. However, the employee will be required to travel to other Group locations to work alongside colleagues and for external meetings as appropriate.

The role reports into the evo Head of Product Marketing. The successful candidate will benefit from a hybrid working arrangement, so will be based predominantly in the Normanton office but will also be able to work from home on occasions.

Role Objective

The evo Product Marketing Manager UK & IRE will lead the supplier engagement on marketing for the Group and generate strong customer focused marketing materials and promotional campaigns. This role has responsibility for coordinating and driving marketing activity across all channels of evo Group, and will need to build strong internal relationships and collaborate extensively with Sales, Corporate Marketing and Buying to be successful. They will support the evo Head of Product Marketing in delivering the key department objectives.

• Liaising and networking with a range of internal/external stakeholders.
• Creation and management of marketing activity calendars for each sales channel with a focus on the key channels determined as part of the category engagement strategy.
• Define the brief for each promotional activity – timings, products, and vendor and consumer requirements.
• Initiating and managing the production and distribution of Product Marketing materials, including mailers, leaflets, posters, flyers, newsletters, etc.
• Briefing the internal design team or the external agency with relevant copy, offer information, and images to produce innovative and exciting product campaign materials.
• Drive the timelines for each promotional activity – ensure go-live and end on schedule.
• Analyse all major promotional activity for impact.
• Manage the entrance and exit of promotional materials and stock from the business including, proposing to the New Product Approval Board.
• Working with Corporate Marketing to develop brand equity and drive positive PR.
• Working with Finance, Buying and Heads of Channel Corporate Marketing to identify budget gaps and recovery plans.
• Produce marketing pitch presentations to assist Buying in vendor negotiations.
• Work closely alongside Product Management to develop the identified key brands, to maximise the funding available and the return on investment achieved. This includes creating and pitching opportunities to suppliers.
• Continuously identify new opportunities to promote and sell products across the Group sales channels including, embracing new media forms and outlets.
• And any other tasks set by manager

Person Specification

The ideal candidate will possess the following:

• Experienced in commercially focused B2B and B2C marketing and implementing multi-channel marketing campaigns.
• Significant knowledge of all aspects of the marketing mix with strong analytical skills.
• Good communication skills, both written and verbal.
• Creative approach to new campaigns.
• Good negotiating and interpersonal skills.
• Numerate, analytical and organised.
• Commercial awareness, for managing budgets, pricing and analysing data.

Other Qualifications or Experience

• Strong marketing background
• Experience of creating and delivering a marketing strategy in a commercially focused B2B or B2C company
• Evidence of digital marketing knowledge across email, online and social channels.
• Commercial awareness, for managing budgets, controlling costs and analysing data.
• Excellent communication skills - written and verbal.
• Ability to build strong stakeholder, and specifically supplier, relationships.
• Numerate, analytical and ability to project-manage the team to complete multiple/diverse tasks to completion.
• Developed presentation skills including being able to build effective presentations.
• Marketing related Business Degree, CIM qualifications or similar
• Full Driving License

NOTE: The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Diversity and Anti-Discrimination Statement

It is our people that make us successful and so we are committed to making the evo Group of companies an inclusive workplace.

We encourage a diverse culture, in which we value you for being you, and the excellent contributions you make to business, no matter your age, gender, disability, marital status, sexual orientation, race, nationality or religion. The evo Group of companies expect their employees to respect one another and treat their colleagues, and others that they come into contact with, as they would wish to be treated themselves.

evo Group are proud to be a ‘Disability Confident’ accredited employer. We have a strong CSR and ESG ethos which is reflected in our Company values and the work we do.