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SalaryCompany Description
Red Bull UK and Acosta Europe are looking for Regional Sales Manager FTC 9 Months to be based across Manchester & Sheffield ,UK
Reporting to the National Sales Manager, you will lead a team to drive sales through availability and visibility of Red Bull. Your customer base will consist of major retailers in a defined region. You will be responsible leading the regional team to maximising brand awareness and achieve incremental sales through the effective use of data, prioritising actions in conjunction with the customer’s plans and highest yielding interventions. If you’re motivated by leading a team to hit challenging targets, enjoy healthy competition within a team setting, like to build relationships, and crave the freedom to work in a role that allows you to take ownership of your team from start to finish, then this is the job for you. Please note that you’ll need to live within, or be willing to relocate to, this territory and you’ll need a UK manual driving license to be eligible.
Job Description
KPI’s
To employ the appropriate team and talent to ensure continuous delivery of Red Bull Regional Sales plan
Achieve KPIs within the current regional Striker budget
Implement in-store interventions made and then work in conjunction with the National Sales Manager to revise Regional Sales plan
Draw on personal knowledge, experience and best practice from other areas of the business, in order to exceed as an expert in your region
Prepare for and hold monthly meetings to ensure performance against all KPI’s.
Drive an activity plan with your region to drive performance
Effectively brief the Regional team for field success, e.g. point of sale materials etc
Execute league tables, case studies, additional incentives and newsletters provided to encourage healthy competition
Regional Sales Plan
Lead and coach direct reports to ensure that the team achieve predetermined KPIs and service level agreements (SLAs)
Track, monitor and adapt to market conditions to ensure the achievement of the bonus/KPI payment criteria
Ensure the Red Bull and the group business strategy, vision and objectives are understood by all Strikers and that they are motivated to deliver against them
To coach, develop and train Regional team in order to drive motivation and performance of your team
Ensure clear Development Plans for all the team are implemented and managed based on KPIs, performance and values demonstration and that they align with annual appraisal process and 1-2-1 discussions
To ensure that any vacancies are actioned by the relevant person in a timely manner resulting in minimum loss of coverage
Create an on-going plan for reducing disruption and cover for any vacancies
To recruit against profile with the purpose of bringing the best people into the business
Hold monthly team meetings that are compelling and motivating to drive performance and retention, including training sessions on key identified areas for the forthcoming period
To host agreed field development days/audits with your team to further identify training and their development needs.
Team Leadership
Carry out individual performance appraisals and implement personal development plans
Motivate team to maximise their potential for themselves and Red Bull
Stakeholder Management
Interact meaningful and build key relationships with relevant people within Red Bull that are part of the regional contact plan
Attend and give regional input at reviews and business development meetings with Red Bull contacts when required
Work with the National Sales Manager to ensure an understanding of the Red Bull’s business goals, challenges and budgets in order to seek out opportunity, creating a sustainable partnership approach with the Red Bull
Develop relationships during Red Bull visits to gain greater understanding of our Red Bull business and to identify additional opportunities to grow business.
Work with the National Sales Manager to develop regional operational plans to find opportunities to grow relationship, sales and talent pipeline
Reporting / Insight / Evaluation
Drive outstanding performance and solutions through actionable insight of the Region
Analyse results and KPI’s offering substantiation of performance and implement appropriate changes to operational plans for future improvements and next steps
Identify gaps and implement appropriate changes to operational plans to drive increased performance, revenue and contribution margin
Evaluate all available data (Power Bi reports etc.) to provide relevant actionable insight to Strikers to drive Regional and individual KPI achievement
Analyse and provide field insight to National Sales Manager for any future opportunities or challenges in order to drive continuous improvements
Communications
Attend meetings with National Sales team when required to discuss and in give input into and share updates on your regional performance
Contribute to company initiatives as appropriate
Communicate group values and beliefs to all your team ensuring all relevant information is clearly understood within your account
Effectively communicate all group messages to your regional team and upward to line manager
To ensure best practice is shared across the group via internal meetings
New Business
Keep abreast of trends, news and information concerning the industry and market
To participate in high profile store visits with Red Bull contribute to maximising future opportunities
Provide regular written, verbal and electronic communication with line manager of all identified areas of feedback or any given opportunity
Data Recording & Reporting
Regular analysis of regional performance and production of weekly and monthly reports as agreed with line manager
Regular analysis of Regional Team performance to ensure all data recording and reporting is accurate and of the standard required. Coach team to remove shortcomings
Compliance
Ensure that all Strikers complete retailer accreditation schemes and GDPR tests
Ensure that all Strikers have a full understanding of each retailers’ expected standards of performance and conduct within store
Technical
Ensure a comprehensive understanding for self and regional team of the Global
Connect/ShopLINK script and tablet operation in order to optimise data capture
Ensure the execution of Rapid Response and Intervention Values for the purpose of driving team performance
Financials
Control of all Regional budgets, managing costs ensuring accurate no budget overspending
Give input to budget reconciliation and forecasting process each month with National Sales Manager as appropriate, owning the FAR process and Opportunities Tracker for the account
Administration
Validation of field results by carrying out the specified number of audits required by the Regional field audit procedure
To control and maintain records for all equipment and company property allocated to the Field Team
Other Requirements
Regularly read and follow Company policies and procedures at all times. Polices can be found on the intranet or by asking a member of the HR Team.
Take personal responsibility to comply with Health & Safety Regulations
Take responsibility for your own personal development and ensure all mandatory training is completed on time
Adhere to all General Data Protection Rules and policies (GDPR)
Manage MIS development, roll out of new equipment or/& software development programmes
Qualifications
Ability to build relationships
Previous experience within FMCG, retail or a sales environment is required.
Be enthusiastic about the Red Bull brand and have the drive and tenacity to succeed.
Be comfortable working and leading an autonomous team in a field-based environment.
Excellent communication and negotiation skills along with strong interpersonal skills, including rapport building and influencing
Proven selling skills and commercial acumen along with being self-motivated, determined and target driven
Additional Information
We value experience over formal education.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
