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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Retail Marketing Manager is responsible for building actionable programs to drive Retail Marketing performance whilst protecting & growing brand value across 60+ Stores in 10+ European Markets.
This role requires an experienced marketer that can grow RL brand equity for commercial success. The ideal candidate will excel in growing partnerships through strategic planning, be a persuasive communicator & a confident & nurturing team leader.
The scope covers Ralph Lauren brands and product categories across menswear, womenswear, childrenswear & hospitality. There are four reports into this role with two direct reports at an experienced associate level.
This position is based in London & reports into the Senior Marketing Manager. It requires close & frequent collaboration with the wider Marcom & Commercial teams in London & across Europe.
Essential Duties & Responsibilities
Leadership
- Co-create & deliver long-term channel vision for elevation, traffic & quality of sales.
- Build annual plans & budget aligned with DTC Marcom & commercial objectives.
- Champion the channel to grow marketing influence across internal & external partners.
- Establish yourself as the main points person for the day to day running of the channel.
- Proactively pitch new ideas to grow brand affinity & stimulate trade across existing & new customer groups.
Partnerships
- Collaborate across all internal stakeholders (Marcom, Buying, Planning, Creative, Finance, Procurement, Finance, Legal etc.) to enrich & align marketing opportunities.
- Grow brand influence with external partners to ensure RL is in the forefront of opportunities & has biggest share of voice.
- Create a robust communication cadence across all stakeholders to influence efficiencies, productivity & clarity of information exchange.
Team
- Establish yourself as the team leader for both brand & performance Retail Marketing functions.
- Instill a culture of creativity, innovation & growth mind-set.
- Integrate brand & customer insights in decision making, ensure a culture of test/learn & sharing.
EXPERIENCE, SKILLS, AND KNOWLEDGE
- You will be a commercial, analytical, organized, dynamic and attentive individual who is adept at relationship building with internal and external stakeholders.
- Possess a good understanding of the fashion market, brand positioning and marketplace profiles.
- Proficiency in reading and analyzing data.
- Excellent presentation skills on PowerPoint.
- Strong leadership, collaboration and influencing skills.
- Proven experience of running projects start to finish.
- Strong organization & communication.
- Ability to nurture & grow a junior team.
Experience, Skills & Knowledge
- Strong Excel and PowerPoint
- Experience in a results driven multi-channel environment
- Experience of working with, large data sets
- Excellent communication skills, both written and spoken
- Excellent oral and visual presentation skills
- Fluency in English language is required
- Experience of e Fashion/Retail/Omnichannel environment
- The candidate must have the right to work in the UK
