Revenue Manager - Sheffield

Homes for Students is the UK’s largest independent provider of Student Accommodation. We are currently looking for Revenue Manager in Sheffield to join our Sales team based in Liverpool, working 40 hours per week, from 9.00am to 5.30pm Monday to Friday.

Purpose of the role:

The Revenue Manager will deliver a robust sales strategy across their allocated properties, and work with internal and external stakeholders to achieve occupancy targets and maximise revenue opportunities. The Revenue Manager will encourage behaviours and activity that increase lead generation, conversion, and retention.

As the Revenue Manager for Sheffield, you will be responsible for leading the sales process across your allocated properties, utilising multiple methods to ensure high enquiry conversion. Working with the property teams to achieve 100% occupancy you will be responsible for the end-to-end sales process, analysis of results, identifying new opportunities and seeking to improve conversion performance at all levels. You will have a strong focus on increasing revenue, reducing cost per sale, business development and improving teams through training and coaching.

Additionally, you will work with the property teams to ensure campaign delivery is effective and be aware of local opportunities to increase occupancy as well as competitor activity and pricing. The Revenue Manager will need to be fully aware of each property’s proposition and USPs to drive overall performance.

You will lead on all university and partner relationships relating to the properties, working closely with the Partnerships team as required. You will devise interesting and engaging ways to attract local interest and seek out local partnership opportunities with businesses, groups, university societies, SUs etc.

The role will be based in Sheffield, working across our properties in the city. You will also be required to travel nationally as required to attend meetings with clients and central support teams, as well as infrequent overnight stays.

Accountabilities/Responsibilities :

Strategy

• Launch and deliver a sales strategy per property, that achieves both occupancy and revenue targets.
• Monitor the key sales metrics and demographic indicators within the cycle, spotting and acting upon trends, concerns and opportunities.
• Highlight opportunities to drive revenue within the sales cycle and communicate required changes to the relevant internal teams and clients.
• Liaise with the Head of Revenue to make changes where required to agent and incentive budgets/strategy.
• Create a short term let strategy across the properties to support with void reduction as needed.

Client

• Deliver the sales strategy at the start of each cycle, obtaining client approval for pricing and agent/incentive budgets.
• Manage the client relationship from a sales perspective. Take the lead on updating clients with changes to the strategy, both positive and negative, and obtain approval for changes as required.

Team, Training and Onsite activity

• Take a hands-on role in driving sales, including direct contact with students and their parents/guardians as required, attending open days at universities, being available in marketing suites and attending sales events.
• Drive retention, ensuring rebooker targets are met, all potential customers have been targeted and there is onsite activity to support this.
• Review and feedback on the customer sales journey on site; to include show flats, in person and online viewings, social media activity, student experience and reviews.
• Completion of sales PVRs and Work closely with Regional Managers. Attend and host Regional/Area meetings to discuss team performance, share best practice, and suggest improvement opportunities.

Market Knowledge

• Completion of competitor analysis and an awareness of the wider student marketplace.
• Demonstrate a superior product knowledge of all properties within the region, knowing their proposition in detail.
• Suggest and implement local initiatives for lead generation and work with the marketing team as required.

Partnerships

• Contact and develop relationships with all local institutions, working closely with the Partnerships team, including core universities and other colleges and schools.
• Lead on all property-specific agent relationships and activity and use all tools at your disposal including live streams, on-site events (virtual and in-person) to drive booking activity.
• Manage and maintain strong relationships with our International Business Development Manager, Partnerships Manager, and wider agents.
• Identify key international agents to support specific property requirements and work with them to deliver a strategy.
• Develop local relationships with key stakeholders to support with void reduction in year.

Other

• Comply with Health and Safety working practice in accordance with the company’s policy.
• Experienced in driving sales performance within the PBSA sector
• Experienced in client management (client mix being corporate/investment funds, SMEs, developers)
• Fully IT literate with intermediate to advanced knowledge of Microsoft Excel.
• Experienced in report writing, and compilation of strategies and papers.

In order for Homes for Students to work effectively, you may be required to assist with other areas of work and therefore, you should be prepared to undertake other duties appropriate to the post, as delegated by your line manager.

Homes for Students is an equal opportunity employer and a member of Inclusive Employers. We are able to grow and learn better together with a diverse team of employees, so we encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.