Senior Advertising Marketing Officer

The Senior Advertising Marketing Officer will be an experienced marketeer who has a strong understanding of advertising products and channels. With at least two years experience either working as a client with an advertising agency or at an advertising agency, you will be confident writing campaign briefs, understanding and interpreting advertising plans, project managing the team to advertise assets, writing google copies and analysing results to provide recommendations.
The post holder will have experience in the following;
Liaise with the procured advertising agency
Brief in-house teams to deliver content and project management the asset creation for each media plan
Dispatch content to Education Cubed and sign off final proofs ready for going live
Write Google and Google Performance Max ads based on campaign and course portfolio
Ensuring robust tracking is in place and access dashboards to monitor performance
Work with academics to understand their course USPs and prepare ad copy to support this
Prepare campaign briefs for new media plans
Ensuring that deadlines are met and assets are created and trafficked in plenty of time
Raising PO’s and budget management
You will have excellent problem-solving and customer service skills to work with a range of internal stakeholders where you will be expected to understand their challenges and then interpret these challenges into concise messages for advertising.
You will demonstrate a good understanding of campaign project management, how to communicate with multiple different stakeholders, and have a proven track record for delivering a return-on-investment on projects.
You will be a key player in the Student Marketing and Advertising team, working closely with the CRM, Web, Content, Recruitment Events and Social Media teams to deliver advertising strategy and ensure all assets are created and follow up activity is ready to continue nurturing leads generated.
The role would suit someone who can balance multiple projects whilst having the ability to optimise advertising campaigns at the same time. The ability to interpret data is an essential part of the role.
Although an understanding of the HE market is desirable, this is not essential.
Benefits of the role include 25 days holiday and 13 statutory and customary days, flexible working, a university nursery and fitness centre, a generous employer contribution pension scheme, a reward scheme for shopping discounts, and a salary sacrifice scheme to assist you in purchasing items like childcare vouchers or a bicycle for commuting.
We are proud to have been awarded University of the Year for Social Inclusion 2020 by The Sunday Times and to be ranked first in the English Social Mobility Index 2021 by the Higher Education Policy Institute (HEPI).
This is a Fixed Term job, from 19th June until 30th November 2024. To cover maternity.
For enquiries prior to application, please contact Kim Marchant, Student Marketing and Advertising Manager – k.marchant@bradford.ac.uk or call 01274 235887