Business Development & Engagement Officer - Req24826

Job title: Public Health Business Development & Engagement Officer
Contract: Temporary 12 month fixed term contract 
Hours per week: Job share 22 hours per week (hybrid there is some flexibility to work at home as well as in the office)
Grade / Salary: PO2 £37,336 - £40,221 per annum (pro rata)

Internal vacancy. Applications will only be considered from existing Leeds City Council employees.
Would you like to be part of something bigger and join us in our ambition to become the Best Council, working together as a Team for Leeds. Do your values match ours and do you have something to offer?

We pride ourselves on offering the best employee experience, with a genuine commitment to keeping our colleagues safe and well at work.

The Leeds Public Health Resource Centre (PHRC), is part of the Public Health Workforce Development Team and is a specialist library that serves the Public Health workforce of Leeds. The team aims to support and develop anyone with an interest in or responsibility for promoting health and wellbeing and reducing health inequalities in the City. We are looking for a job share for the role of Business Development and Engagement Officer.

About you
To be considered for this role you will need to:

• Have good interpersonal and communication skills.
• Have experience of engagement work and partnership working.
• Have excellent organisational skills and the ability to prioritise and work across several workstreams.
• Have skills and experience in event planning, promotion, and marketing (both online and in-person).
• Have knowledge and experience of how to create digital content that is accessible using different social media platforms and the ability to understand language and concepts around technical and digital matters.
• Be educated to undergraduate degree level.

Your role 

As our Business Development and Engagement Officer, you will be responsible for reaching people in Leeds to promote the PHRC, what it offers and how this could be useful to them within their role and organisation. You will do this by planning and delivering events, attending workforce networking / partnership events across the City, delivering presentations and workshops to workforce groups and supporting the planning and delivery of our annual Public Health Conference.
You will provide support, empower and work closely with other team members to undertake effective marketing and engagement activity. You will lead on the PHRC’s digital presence, which includes the Centre’s website and social media channels. You will plan online marketing activity aimed at the wider Public Health workforce of Leeds, working with the frontline PHRC team to ensure this messaging is published on the most relevant platforms. You will work closely with our Digital Projects Officer (DPO) who’s principal workstreams include refreshing our website, supporting the implementation of a new Library Management System, developing an improved ordering system for the health leaflets and posters and creating and publishing short films and animations that contain key Public Health messages for workforce.
Initial priorities will be:   

To support the promotion of the service and Public Health Campaigns through engagement activity and social media; and contributing to the development of the service.
What we offer you
We take pride in offering the best employee experience, with benefits including:

• A competitive salary and annual leave entitlement plus statutory holidays
• Membership of the West Yorkshire Pension Fund with generous employer contributions
• Flexible and hybrid working arrangements (please note that you will be required to spend regular time in the office in addition to home working)
• A clear career pathway and continuing professional development opportunities
• A range of staff benefits to help you boost your wellbeing and make your money go further

You must have an undergraduate degree to be eligible to apply for this role.

For further information or informal enquires please contact the recruiting manager, Pia Bruhn on 01133781595 or email pia.bruhn@leeds.gov.uk.

We promote diversity and want a workforce that reflects the population of Leeds. Leeds City Council is ranked 70 on the Stonewall Equality Index 2023. We are also an age-friendly employer, a Mindful Employer and a Disability Confident Leader.

All new Leeds City Council appointments are made subject to the satisfactory completion of a six-month probationary period.

This role is based in the UK. Employment is conditional on confirmation of the right to work in the UK - either as a UK or Irish citizen, under the EU Settlement scheme or having secured any other relevant work visa. If you do not have the right to work in the UK and the role does not meet eligibility for sponsorship, please consider carefully whether you meet the eligibility to apply.

Job Description
Directorate Adults & Health
Service area Public Health
Job titleBusiness Development & Engagement Officer, Public Health Resource Centre
Grade PO2
Conditions of service NJC Terms & Conditions
Reports to Designated line manager (as per Public Health structure) 
Responsible for Direct reports (as per Public Health structure) 
Job purpose

The contribution of the public health agenda to many professional roles across all sectors in Leeds is increasing at pace.   

Public Health Resource Centre (PHRC) plays a fundamental role in the provision of accessible and relevant support around the health and wellbeing agenda to all.  

This is a new and exciting role with many opportunities to help shape the future direction of the Leeds Public Health Resource Centre.  This role will include: 

• Generating demand for the PHRC through effective and proactive marketing of the service
• Leading on the production of a strong and vibrant digital presence
• Supporting ongoing service improvement
• Generating strong partnerships and networks within which to develop and cascade the work of the PHRC.
• Developing opportunities for the PHRC to promote service e.g. training, resources and development
• Expanding the PHRC service to meet the needs of the public health wider workforce of Leeds.

Responsibilities

• Create a strong digital presence for the PHRC of Leeds utilising the latest social media platforms and channels
• Develop strong partnerships across all sectors within Leeds and key partners regionally/nationally to promote the PHRC and share best practice
• Attend, identify and develop events to promote and expand the role of the PHRC.
• Working with the PHRC Manager, create a range of opportunities for members to feedback their views for continual service improvement.
• Lead on the development of interactive and engaging open days to target specific sectors or professional groups.
• Proactively promoting the PHRC service with a range of stakeholders including the NHS, local government and third sector
• Monitoring social/digital media for mentions, questions or comments which relate to PHRC.
• Using social media to support the PHRC to engage with the wider workforce of Leeds City Council in order to develop and grow the PHRC’s social media presence on platforms including but not restricted to Twitter, Facebook, Instagram and You Tube
• Supervising PHRC team members role within digital and social media
• Working with public health colleagues to support local and national public health campaigns through the provision of targeted messages, dedicated resources and information sessions.
• Identify and create content for use on social media.
• Assisting with the production of engaging multimedia content
• Work with communication colleagues within and external to LCC to develop opportunities to promote PHRC.
• Develop and update the PHRC promotional material as required.

Freedom to Act

To be guided by local, national, and international innovation and initiatives of relevance to public health.
Additional Information

The responsibilities of the post holder will need to be flexible as the role evolves.

Attend relevant study/development opportunities

All employees should understand that it is their personal responsibility to comply with all organisational and statutory requirements, i.e. health and safety, equal treatment and diversity, confidentiality

Any other duties commensurate with the grade which may be required from time to time.
Relationships 

Local
Leeds City Council staff
Elected members
Leeds office of the Integrated Care Board
GP practices
Other independent contractors in Leeds
Local residents and communities
Voluntary Community and Faith Sectors
NHS Provider Trusts
Leeds Universities Local Media
Sub-Regional/Regional
UK Health Security Agency Yorkshire and the Humber
Office for Health Improvement and Disparities in Yorkshire and the Humber
Public Health Directorates within Yorkshire and Humber
NHS England West Yorkshire Area Team
Other academic institutes across the region
National/International
Department of Health
UK Health Security Agency
Office for Health Improvement and Disparities
NHS England
Faculty of Public Health
World Health Organisation
Communicates and has contact with:
Other NHS organisations and Public Health Teams within North of England

Qualifications 

Degree

Essential requirements It is essential that the candidate should be able to demonstrate the following criteria for the post within the context of the specific role duties and responsibilities: Candidates will only be shortlisted for interview if they can demonstrate on the application form that they meet all the essential requirements.

• Strong IT skills – Microsoft, internet and e-mail
• Ability to plan, arrange, co-ordinate and facilitate meetings/events with a range of stakeholders
• Ability to write reports and other materials for varying purposes and audiences
• Strong presentation skills
• Good time management and ability to prioritise workload
• Good communication skills both verbal and written
• Excellent interpersonal skills
• Ability to work both on own initiative/self-motivated and as part of a team
• Creative ability
• Negotiation and influencing skills
• Ability to work with diversity
• Ability to apply evidence within role
• Degree
• Knowledge of project management
• Engaged in continuing professional development and reflective practice
• Knowledge of multi-agency partnership working
• Experience using social media professionally
• Experience of promoting a service or equivalent
• Experience in giving engaging presentations
• Experience of working in partnership
• Experience of working with a variety of professional groups

Essential Behavioural & other Characteristics

• Commitment to improving health and reducing health inequalities, public health ethics and to fostering a learning environment.
• Able to work flexibly-hours and location, and willingness to travel.
• Understand and embrace Leeds City Council Values and Behaviours and codes of conduct.
• Committed to continuous improvement in all areas and work towards delivering the Best City Ambition of Health & Wellbeing, Inclusive Growth and Zero Carbon.
• Able to understand and observe Leeds City Council equality and diversity policies.
• Carry out all duties having regard to an employee’s responsibility under Health and Safety Policies.
• Willingness to actively participate in training and development activities.
• Participate in appraisal, training, and development activities.
• Be aware of and comply with Leeds City Council policies and procedures.
• Be aware of and support difference and ensure equality for all working in an anti-discriminatory manner, upholding, equality & diversity policies of Leeds City Council.
• Recognise and appropriately challenge any incidents of racism, bullying, harassment, victimisation, and any form of abuse, reporting any concerns to the appropriate person.
• The Council has adopted a flexibility protocol and the role will be expected to work within these parameters.

Desirable requirements It is desirable that the candidate should be able to demonstrate the following criteria for the post within the context of the specific role duties and responsibilities: Candidates are not required to meet all the desirable requirements however these may be used to distinguish between acceptable candidates.

• Numerical and analytical skills
• Ability to collect and collate evidence from different sources
• Ability to manage budgets
• Training in digital/social media, public relations or communications
• Knowledge and understanding of health inequalities
• Knowledge of public policy and political awareness
• Knowledge of current strategic landscape public health operates within
• Experience in event co-ordination
• Experience in facilitating focus groups
• Experience of assessing evidence bases and using them to inform work programmes