Senior Analyst - Marketing Science

Senior Analyst - Marketing Mix Modelling , MMM, Attribution, Python, R, Econometrics
London – Hybrid
£40,000 - £45,000

Opus have teamed up with a well-established media agency who specialise in innovative and creative campaigns for the worlds biggest brands!
Established over 20 years ago with 100 offices around the globe they have a proven track record of working with some of the worlds biggest brands such as Google and Volkswagen!
They have a brand new opportunity to join their Marketing Science team!
This high performing team work across the business to develop cutting-edge strategies and you will have the opportunity to become a Marketing Science guru
Key Skills
· Must have proven commercial experience in marketing mix modelling / MMM and/or Attribution
· Proven extensive experience developing and implementing Marketing Mix Models.
· Expertise in Python and familiarity with R programming for MMM Models.
· In-depth understanding of statistical modeling
· Strong experience with Regression-based models applied to the context of MMM modeling.
· Excellent communication skills
· Positive and curious attitude to learning & development
The Role
• Oversee and be responsible for data collection including data extraction and manipulation, data analysis, and validation.
• Analyze all datasets to ensure that each KPI is understood, and data is ready for modeling.
• Proficiency in using Excel/SQL/Python/Pandas to process, transform, create variables, and build models.
• Build base models according to the project specification, incorporating all drivers of KPIs, providing
• Oversee and be responsible for data collection including data extraction and manipulation, data analysis, and validation.
· Analyze all datasets to ensure that each KPI is understood, and data is ready for modeling.
Senior Analyst - Marketing Mix Modelling , MMM, Attribution, Python, R, Econometrics
London – Hybrid
£40,000 - £45,000