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Form of work
Salary- Contract Type: Maternity Cover (12 months FTC)
- Location: Trowbridge (Hybrid working - min. 2 days/week onsite)
- Salary: Competitive
My client is on a transformative journey to place data at the core of their strategic decision-making. As their Senior Analytics Manager, you will play a pivotal role in this journey, leveraging innovative technologies and tools to harness their rich data assets. This position offers the chance to drive superior customer satisfaction and business growth, while being a key member of the Data & Analytics leadership team.
Day-to-day of the role:- Oversee marketing budget optimisation, tracking campaign performance, and providing acquisition forecasts.
- Lead the development and execution of data strategies to grow the customer base, enhance retention, and reactivate lost customers.
- Drive insight and segmentation strategies to boost loyal customer consumption.
- Develop and automate lifecycle campaigns, progressing the direct marketing strategy into an omni-channel approach.
- Manage commercial relationships with key partners such as Emarsys and Experian.
- Conduct forensic analytics to provide consumer insights and support data-driven decision-making across various business functions.
- Collaborate with stakeholders to identify opportunities and deliver data-driven solutions that enhance business performance.
- Partner with the Lead Data Scientist to advance the use of machine learning and AI.
- Present strategic insights to senior management and stay abreast of emerging trends in customer data management and analysis.
- Significant experience in marketing or forensic analytics within a consumer business or consultancy environment.
- Proficiency in SQL and programming languages such as R and Python.
- A degree in data analytics, computer science, or a related STEM subject.
- Understanding of statistical and mathematical techniques, with experience in predictive analytics and AI tools.
- A collaborative mindset, keen business understanding, and the initiative to create new opportunities.
- Excellent storytelling skills and the ability to engage confidently with senior managers.
- Competitive salary and benefits package.
- Opportunity to work in a dynamic, innovative environment.
- Hybrid working model, offering flexibility and work-life balance.
- Exposure to cutting-edge data analytics technologies and methodologies.
To apply for the Analytics Manager position, please submit your CV or contact Jo Aldred at Reed Marketing & Creative for more information
