AddressRole purpose:
By joining Vodafone Partner Markets team you’ll have a unique opportunity to be part of the leading global telecoms partnership, working with local operators all over the world to market a range of global products and services that extend our reach into local markets.
This role is in the Partner Markets consumer function, which works with Partners to develop their consumer businesses, growing top-line revenue, profitability, and customer satisfaction. To achieve this, the Partner Markets consumer team has a broad set of capabilities typical of a Vodafone local market Consumer Business Unit, including segment marketing, customer value management, terminals, brand communications, customer experience, distribution, retail and digital.
This role leads the brand for Vodafone branded Partners and high impact brand programs to our non-branded Partners. This is a broad-based and complex role including: launching the Vodafone Brand in new markets and implementation of local brand strategies, go to markets plans and brand awareness campaigns; management of the execution of the Vodafone brand and the relationship with local creative partners. The Senior Brand Manager Partner Markets is accountable for maintaining a consistent Vodafone brand presence driving brand marketing performance in local markets against KPIs to ensure Partners derive incremental value from the use of the Vodafone brand locally.
The role is also accountable for impact delivery and revenue generated by the Branded Partner fee, which makes up a significant proportion of the partner markets revenues, hence it is paramount for this role to be able to articulate clearly at CEO-level the value of branded partnerships, drive the business development with the respective CBU Directors of our current and potential new partner operators.
It’s an extremely wide-ranging role, which requires both breadth and depth of brand experience, strategic mindset, ability to communicate effectively with C-level executives, strong collaboration, and pragmatic application of resources, skills and experience. The role is also responsible for managing the “on-ground” Vodafone brand teams to ensure both maximizing the impact of Vodafone brand on strategy, execution, and alignment with VF brand guidelines.
Job Responsibility
Leading role in delivering high brand value and revenue impact in a varied and complex environment.
The role is accountable for:
- Evaluation of new Branded Partnership opportunities playing a key role during the acquisition/pitch process (eg. Vodafone Oman) and definition of the brand fee.
- Launch the Vodafone brand in new markets
2.Definition of local Brand KPI
3.Set up of the local brand team
4.Selection and co-ordination of local advertising, media and research agencies
5.Analysis of consumer research framework
6.Deep cultural analysis to identify local insight
7.Development of local brand strategy and positioning framework based on the output from the consumer research data
8.Design customised communication strategies to launch branded customer experience in local markets
9.Development of go-to market plan
10.Implement Brand Tracking Study and research methodologies
11.Evaluation and post-test analysis
- Provide leadership of creative excellence across Vodafone Branded Partners and supports them with their challenges to raise the global standard of communications output & capabilities resulting in superior financial performance and high level of brand consideration.
- Managing the brand withdrawal process for the Vodafone Branded Partnership closure in terms of process and governance to guarantee a smooth migration and avoid any reputational risk that could damage the brand (PNG, Afrimax Group etc)
- Building and delivering high impact brand programs in non Vodafone branded Markets with significant NPS impact and strong C- and D-level relationship (eg. Marketing the Network Program, Brand repositioning strategies, brand migrations, social purpose, segments platforms).
- Business development to grow Partner Markets consumer business revenue, and NPS performance
- Grow the VF Branded Partner Markets on-going support to justify brand fee and ensure contract renewals.
- Own the relationship at C-level and supports them in driving brand KPI in their markets
- Brand marketing expert with strong knowledge and experience in brand planning, strategy, digital marketing, media, data, social, content production, sponsorship and market research.
- Deep understanding of different local cultures
- Strong commercial attitude
- Strong analytical skills
- Strategic mindset
- Excellent interpersonal skills, confident with CXO audiences.
- Strong communicator and story-teller
- Senior stakeholder management skills
- Ability to deliver complex, high impact engagements in a multi-stakeholder environment
- Experience in delivering complex, high impact brand projects in telecoms
- Partnership Value Contribution (Brand Fee generated by branded Partnership 52M Euros)
- Partner Markets Delight Index (PMDI)
- Incremental revenue impact through new branded partnership agreements
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What's in it for you
- Discretionary yearly bonus: 20%
- Company car: company funded car of £580 per month + private fuel or cash alternative of £630
- per month.
- Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
- Charity days: 5 days/year
- Maternity/adoption leave: 52 weeks out of whichthe first 13 weeks are fully paid followed by 26 weeks of half pay and 6 months - working 4 days, getting paid 5
- Paternity leave: 16 weeks fully paid
- Private medical family plan: fully paid
- Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
- Access to: private dental, free health assessments, share save scheme
- Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan
Together we can
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