Senior Brand Manager

Key Responsibilities

• Develop and execute comprehensive brand strategies, identifying avenues for growth and crafting robust plans for successful implementation
• Drive the implementation of novel brand positioning and ensure seamless delivery of all brand communications
• Collaborate closely with sales and commercial teams to ensure harmonised brand and customer strategies, monitor customer performance, and execute targeted marketing plans
• Collaborate with internal teams and agency partners to devise optimal communication channel mixes for the brand, aligning with brand objectives and establishing relevant campaign KPIs
• Direct internal resources and external agencies in executing communication and activation plans, ensuring high standards and implementing effective measurement criteria
• Oversee the performance management of the brand, regularly presenting performance updates and future plans to the business
• Manage the pipelines for both Existing Product Development (EPD) and New Product Development (NPD), including structural and design packaging evolution
• Stay abreast of key market and competitor activities, regularly assessing promotional effectiveness and disseminating promotional guidelines within the commercial team
• Take charge of brand profit and loss management, identifying and addressing weak areas, and leading cross-functional teams to meet commercial and marketing budget targets
• Act as a primary liaison with Brand owners, sharing and aligning on marketing initiatives and investment strategies

Skills and Experience

• Has direct experience of managing FMCG brands
• Demonstrates effective performance in a dynamic branded commercial setting
• Capable of collecting and deciphering intricate market data to derive actionable insights
• Proven track record of adeptly managing and influencing both internal and external stakeholders to attain desired results