AddressAbout Abbott
Abbott Nutrition is a division of Abbott. We develop science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands such as PaediaSure and Ensure – to help get the nutrients they need to live their healthiest life.
Our Marketing team in the UK are currently recruiting for a Senior Brand Manager to join the team. This role will be office based in Maidenhead.
WHAT YOU’LL DO
You will lead the development of marketing strategies, including brand development and work on implementing these strategies through campaigns.
Key Accountabilities include:
You will define and develop marketing strategies to match the position of the brand in its life cycle and maximise potential.
Lead the portfolio assessment and implement agreed management plans flawlessly.
The Brand Manager will undertake complete analysis of the effectiveness of brand strategies and campaigns and monitor implementation.
You will be responsible for the management of the brand P & L including full budgetary responsibility for ensuring promotional campaigns within agreed spending limits.
Influencing in sales management and sales teams to ensure promotional campaigns are executed appropriately.
Lead and co-ordinate brand team
Lead preparation of the strategic brand plan, update and long-range plan (LRP) in area of product responsibility.
Forecast demand to a high level of accuracy
Create and implement KOL and market development strategies
Assist in preparing Plan, LRP and Update
Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. ABPI Code of Practice).
EDUCATION AND EXPERIENCE YOU’LL BRING
Required
Educated to degree level or equivalent experience
Marketing qualifications preferred
Leadership skills
Intermediate use of MS Office
Experience
Proven track record in relevant environment.
Relevant brand management or marketing experience and proven track record of success.
People management
Strong influencing and project management skills
Industry experience preferred
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
