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In this role, you'll gain an excellent understanding of our educational content and the needs and challenges of our diverse secondary and higher education audiences. You'll use this insight to effectively communicate the value of Digital Theatre+ across a range of key marketing channels to drive awareness, increase engagement, generate leads and develop new business.
You will get to:
Develop and implement Content Marketing strategies to support overall marketing and business objectives.
Write compelling copy and create high quality content for various channels including email, website, blog, social media and more.
Work with the marketing team to ensure campaigns and other marketing processes run smoothly and efficiently.
Manage multiple campaigns and content outputs simultaneously, ensuring timely delivery and alignment with brand guidelines.
Conduct keyword research and optimise content for search engines (SEO) to improve organic visibility and drive traffic.
Monitor and analyse content and campaign performance using analytics tools to measure effectiveness and identify areas for optimisation.
Stay abreast of industry trends and best practices in Content Marketing, SEO and digital marketing to continually improve strategies and tactics.
Collaborate with cross-functional teams to identify content needs and opportunities that align with audience preferences and marketing goals.
Use HubSpot to manage and optimise content workflows and campaigns (HubSpot experience is a bonus in this role).
