Address
Form of work
SalaryRole description, March 2024
Salary: £47,388 - £51,255, plus benefits. Annual inflationary pay award pending (decided 25 March 24)
Reports to: Director of Communications and Marketing
Direct reports: One (Digital Marketing Manager)
Role Summary
This role will play a crucial role in coordinating delivery of Alcohol Change UK’s flagship Dry January® campaign and ensuring that other campaigns throughout the year (Sober Spring, Alcohol Awareness Week and more) connect with audiences across the UK and internationally. Working closely with external agencies and the Director of Communications and Marketing, you will be part of driving significant growth in the number of people taking part in our campaigns and increasing the profile of our work.
Key Tasks and Responsibilities
Project Management of the Dry January® campaign
In collaboration with the Director of Communications and Marketing, play a leading role in developing our ambitious strategy to grow our Dry January® campaign
Project manage delivery of the campaign, enabling wider members of the Communications and Marketing team to play their part
Act as a key point of contact at Alcohol Change UK with an external agency, ensuring excellent lines of communication and coordination through the campaign planning process, delivery and evaluation
Be committed to insights gathering and evaluation, taking learnings from previous years, testing new approaches to grow our impact and monitoring our success
Delivery of campaigns through the year
Bring strategic thinking to an annual campaigns plan, creating clear opportunities for audiences to engage with our work and explore their relationships with alcohol
Support the continued development of Sober Spring (March-June) and Alcohol Awareness Week (July) as key moments to develop new audiences
With the Director of Communications and Marketing, explore new opportunities for significant national ‘Partnership Campaigns’ in our Culture Shift strategic strand
Explore audience journeys between all our campaigns, working closely with Communications Team and Engagement Team colleagues – particularly on digital and online platforms
Guide members of your team to deliver Marketing and Digital Communications (including social media) plans throughout the year, which support our wider strategic plan
Financial Planning and Budget Management
Managing/overseeing the Dry January® budget, and other campaign spending throughout the year, in consultation with the Director of Marketing and Communications
Develop and maintain income and expenditure tracking and evaluation systems
Work closely with agencies and suppliers to agree spend, monitor invoicing
Maintain good communication with our Fundraising Department
Line Management
You will have direct line management for the Digital Marketing Manager (who in turn manages our Digital Communications Officer) and will be responsible for:
Agreeing objectives and work plans
Managing workload and performance through regular one-to-one line management discussions
Planning and implementing personal development programmes in all relevant skills
Undertaking annual performance reviews
Other
You will also be expected to:
Work closely with colleagues across the charity to support their work and to act as ‘one team’
Contribute actively and positively to charity-wide strategies
Continually develop your knowledge of alcohol harm and solutions to it
Act as a positive ambassador for Alcohol Change UK at all times
Know, embrace and actively uphold the values of Alcohol Change UK at all times
Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
