Senior Data Analyst

Senior Data Analyst

Up to £55,000

Hybrid - London

A great opportunity for join a leading European media and entertainment brand as a Senior Data Analyst

THE COMPANY

The business is one of Europe's leading media and entertainment brand's and they are undergoing a journey to become Europe's most effective advertisers. As part of this journey, they are looking to expand their Media Strategy & Effectiveness Department and build a new media test and learn team.

This team will be responsible for developing best practice strategic guidelines for media and creative, based on insights generated from a range of measurement tools and methodologies, including a new A/B testing capability. As part of this team, you will also be responsible for designing, deploying and evaluating marketing tests and also work with econometrics and new learnings.

THE ROLE AND RESPONSIBILITIES

• Supported with A/B testing and insights for media and creative across multiple channels
• Ensure media testing is conducted in the appropriate manner
• Identify test success measures and KPIs across commercial and brand metrics and ensure relevant tools and trackers are in place
• Responsible for collecting input data for tools and test results - including accessing, cleaning and updating commercial data
• Analysing test data and measuring statistical confidence - supporting translation of successful results into actionable insights to be scaled across media campaigns

YOUR SKILLS AND EXPERIENCE

• Strong programming experience in SQL and Python
• Experience working with data specifically for marketing, predictive or customer analytics
• Econometrics knowledge preferred

THE BENEFITS

• Up to £55,000 + bonuses
• Hybrid
• London

HOW TO APPLY

If interested in this role please send your CV to Jordan Victor via the Apply Link below