Senior Digital Experience Manager

In DHSC, we are proud of our purpose – to enable everyone to live more independent, healthier lives for longer.

To achieve this, and create a great place to work, we have 4 values:

• we are inclusive
• we constantly improve
• we challenge
• we are agile

If this sounds like an environment you’d like to work in, we’d love to hear from you.

The Communications Directorate at DHSC leads the conversation about health and care by engaging people through innovative communications, supporting improvements to the health of the nation and the running of the NHS.

We use digital channels to inform the public about our work which is a key part of our communications approach.

The Digital Content and Platforms team's mission is to put the user at the heart of our work delivering consultations, content for GOV.UK and online platforms to meet the needs of our users.

You will be supported to develop your career as part of a friendly, welcoming team where learning, development and wellbeing are integral parts of the offer.
The Department of Health and Social Care celebrates diversity and the value it brings in creating a fair and inclusive environment, where everyone can achieve their potential.

Once you become a member of our team, we are not only interested in what you can bring to communications, but also our culture and values, including commitments to staff health and wellbeing, and our Diversity & Inclusion working group.

We are looking for a Senior Digital Experience Manager to join the Digital Content and Platforms team. We work clearly to engage people in the development of the department's policies.

Working in partnership with the head of the team and digital product development officer, the successful candidate will be at the forefront of our innovative work to open up the department’s consultations to a wider audience and make them as accessible as possible.

Alongside the team, you will be responsible for planning and delivering our consultation work, ensuring user focus and supporting evaluation. You will also be the analytics lead for the team, using platforms such as Google Analytics to help us understand more about the reach and impact of our products.

You will also work alongside the GOV.UK Content Delivery Manager to support delivery of GOV.UK's responsibilities to ensure our content is user-focused, accessible and consistently meets publishing standards.

The main responsibilities are:

• working collaboratively with policy teams and other digital colleagues to establish objectives and target audiences for consultations
• building surveys and managing the consultation process to ensure we engage our target audiences, setting targets and adapting approaches based on results
• maintaining a forward plan of consultation work and development of a strategy to support them
• maintaining an evaluation dashboard to monitor engagement and improve our consultation approach
• acting as an advocate for user needs and providing training on consultation best practice
• using Google Analytics to support teams across the department in content evaluation