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SalaryJoin a prestigious and award-winning furniture brand as a Senior Digital Marketing Executive where you’ll spearhead their marketing efforts, overseeing campaigns, advertising, and website management across various digital platforms.
Working alongside a talented Brand and Marketing team of 5, you’ll infuse sophistication, creativity, and strategic insight into every marketing endeavour. Your collaborative approach, guided by a talented Marketing Director, will be instrumental in driving key marketing initiatives and delivering impactful results.
This is a brilliant opportunity to join a successful and thriving company that is offering creativity, growth and autonomy.
In this Senior Digital Marketing Executive role you will:
- Spearhead marketing initiatives by providing support across digital channels, staying ahead of industry trends, and aligning marketing planning with the brand’s identity and business goals.
- Manage marketing tools and platforms, leveraging technical proficiency in platforms like Shopify, Klaviyo, Typeform, and Google Analytics.
- Ensure platforms are effective, troubleshoot when necessary, and integrate seamlessly for efficient campaign execution and data analysis.
- Oversee ad campaigns across various channels. Establish creative asset needs, analyse performance metrics, and advise on optimal ad spend allocation to maximise reach and cost-effectiveness.
- Provide comprehensive marketing reporting by analysing Digital Marketing metrics, identifying growth opportunities based on data-driven insights, and regularly demonstrating the impact and effectiveness of Digital Marketing initiatives.
- Drive website management to ensure updated content, optimise user experience, and implement SEO practices for search engine optimisation based on data-driven insights.
- Build and target audiences using data-driven insights to expand target audiences, develop strategies for customer engagement, and enhance brand visibility and acquisition.
- Foster collaborative thinking by demonstrating nimble and innovative approaches, identifying marketing growth opportunities, and collaborating with cross-functional teams to explore and capitalise on new opportunities.
You will need:
- 3+ years experience in Digital Marketing management, with expertise in advertising and website content management.
- Thorough understanding of the requirements of marketing luxury products pertaining to brand standards.
- Good knowledge of working with third party marketing platforms, ideally with existing proficiency in Shopify, Klaviyo, and Google Analytics.
- Strong analytical skills and a bias for action, with the ability to manage a busy workload and meet deadlines.
- Experience in building and managing audiences, with a track record of successful campaigns.
- A proactive, collaborative team player with a mature mindset.
- Ability to prioritise and self-manage, confident in owning projects.
- A completer/finisher, able to manage a busy and varied workload in a deadline driven environment.
