Senior Direct Marketing Officer

This is an outstanding opportunity for a forward-thinking marketing professional with experience of generating growth in new donors through marketing campaigns, to join our passionate organisation.  In this highly rewarding and engaging role, you will act as a beacon of hope whilst you harness your creativity to support the communities who rely on the critical aid we deliver to them.  What’s more, when you join us, you’ll discover a warm, friendly team who are driven by the same purpose, and you’ll be provided with all the support you need to hit the ground running and excel in your new role.

The Marketing and Acquisition Officer will collaborate within a matrix team to spearhead online and offline marketing initiatives, elevating brand visibility and attracting new supporters and donors for MAF. This role entails orchestrating diverse campaigns, liaising with external partners for advertising, and contributing to content creation across various channels.

Key Responsibilities:

1. Develop multi-channel Marketing and Donor Acquisition campaign plans in collaboration with the Marketing and Acquisition Team Leader and Digital Donor Acquisition Manager.
2. Execute digital-focused campaigns targeting diverse audiences to meet acquisition and income targets.
3. Utilise data and research insights to understand audience needs and motivations, enhancing supporter engagement and long-term value.
4. Ensure coherence across supporter touchpoints, enriching the supporter experience and fostering sustained engagement.
5. Contribute to crafting campaign briefs, content, and copywriting across multiple platforms, including email, display, paid social, and print.

Support Strategic Goals:

1. Identify opportunities to enhance brand awareness and expand the supporter base through acquisition campaigns, aligning activities with organisational priorities.
2. Assist in developing and implementing the digital marketing strategy, brainstorming innovative campaigns to attract new donors.

Analytics and Reporting:

1. Measure and evaluate campaign performance using appropriate analytics tools, providing regular reports to track KPIs.
2. Optimize website, analytics, and social platforms to bolster campaign effectiveness and user experience.

Event Support:

1. Coordinate with event planning to maximize marketing and acquisition opportunities, particularly for donor acquisition products.
2. Contribute to the design and production of interactive event resources and manuals.
3. Assist in event delivery when necessary.

Person Specification:

Essential:

• Graduate or professional qualification, preferably in Marketing or Digital Communications.
• Proficiency in CMS software such as WordPress and CRM systems in a marketing context.
• Experience in crafting digital marketing and acquisition campaigns, along with copywriting for a range of audiences and products.
• Familiarity with analytics tools and utilizing insights for communication strategies.
• Demonstrated ability to manage external suppliers and negotiate effectively.
• Strong communication skills and attention to detail.

Desirable:

• Copywriting training and experience with click Dimensions and Microsoft Dynamics 365.
• Familiarity with HTML, CSS, and content creation software like Adobe Photoshop and Premier Pro.
• Project management experience and proficiency in influencing stakeholders within a complex organization.
• Interest or experience in international development, aviation, or mission work.

Personal Attributes:

• Committed evangelical Christian, aligning with MAF UK's values and actively participating in organizational activities.
• Emotional resilience, flexibility, and service orientation.

Terms and Conditions  

• Location: This role is base at the MAF UK Offices in Folkestone, Kent.  We welcome hybrid working in line with our flexible working policy, the needs of the business, the requirements of the role and your location. This will be discussed at interview.
• Working Hours: At least 36 hours per week, with 1 hour for lunch daily unpaid. Hours should be agreed with line manager.
• Annual Leave: Annual leave entitlement of 22 days per year and 8 paid public holidays per year.
• Pension Scheme: Non-contributory (10% of salary).
• Probation: 6 months
• Notice Period: 3 months
• Salary: £32,500 per annum
   

Deadline for applications: Friday, 15th March 2024 at 12noon.

If you are passionate about using your marketing skills to make a difference in the world and share our commitment to serving others, we want to hear from you! Join us in our mission to bring hope and transformation to communities in need.