Senior Manager, Marketing Technology

Location: Belfast

Workplace: Hybrid

The opportunity:

The Senior Manager, Marketing Technology will lead the development of the Firm's Marketing Technology stack and manage the technical integrations, data exchanges, and connected workflows across systems. Implement and optimize best practices for end-to-end campaign management, demand generation, and digital client experience journeys.

Working at Baker McKenzie:

Baker McKenzie is the world’s leading law firm with offices all over the world. Our Belfast Centre is home to over 400 teammates in both legal and professional services such as finance, IT, marketing and business support.

We offer one of the best workplace benefits packages in the business with comprehensive private health cover, income protection, life assurance and a full employee assistance plan. These and a host of other benefits make us one of the most desirable companies to work for in Belfast.

We are committed to promoting inclusion, diversity and equity for all and are confident we can provide a career as individual and as exceptional as you.

About the role:

As part of this role, the successful candidate will assist with:

Responsibilities:

• Develop and manage the integrated marketing automation ecosystem between CRM, Marketo, digital channels, and event management solutions
• Serve as subject matter expert for the region on topics related to CRM, Marketing Automation, and end-to-end campaign management
• Manage scheduled and ad-hoc email marketing programs, including segmentation, testing, deployment, and continuous optimization
• Collaborate across functions to develop and manage a firmwide template strategy for emails, landing pages, and forms
• Create multi-step nurture programs based upon target personas, interest and behavioral tracking, and specific solution/message mapping to influence the client/buyer journey
• Plan and perform A/B testing to define and execute enhancements, messaging relevance, conversion rates, program/campaign ROI, and audience engagement
• Maintain the Marketo integration with CRM as solution roadmaps evolve
• Work with leadership to define KPIs, create reporting, and analyze campaign performance to make data driven decisions
• Support essential operation initiatives, such as managing the lead lifecycle, lead grading, lead nurturing, segmentation, and data cleansing
• Lead change management and training efforts in the region to ensure best-in-class adoption and compliance across all Marketing Technology solutions

Essential Criteria:

To be successful in this role you will need:

Skills and Experience:

• A Bachelor’s degree in Marketing, Business, Information Technology, or a related field is required
• Proven experience developing and administering large marketing automation platforms and CRM
• Ability to translate strategic business objectives into technical solutions
• Strong project management discipline, including documentation, cross-functional collaboration, stakeholder communication, change management, and training
• Strong analytical skills, with the ability to draw insights from marketing data
• An understanding of lead scoring, lead nurturing, segmentation, personalization, and other lead/contact management practices
• Knowledge of database structures, data hygiene, analytics, and attribution
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Technical aptitude, excellent communication skills, and ability to use data to optimize marketing and business development workflows
• Knowledge of agile development, including software release management, quality assurance, and user acceptance testing
• Familiarity with General Data Protection Regulations and other relevant data protection laws

Technical Experience:

• Strong CRM experience (DealCloud preferred)
• Strong Marketing Automation experience (Marketo preferred)
• Experience guiding practices for contact management and overall data flow using the integration capabilities of the platform including knowledge of APIs
• Experience managing 3rd party data providers
• Experience documenting workflows using Visio or similar programs
• Experience building business-focused dashboards and providing management-level analysis and presentations