Senior Marketing Executive

Senior Marketing Executive

Cribbs Causeway

25-30k p.a

Our client, a growing automotive dealership has a great opportunity for a Senior Marketing Executive to join their amazing team.

The role:

• Develop and deliver impactful marketing and communications campaigns, in line with marketing best practice, for the 4 brands, across online and offline channels.
• Expertly create, review, and approve briefs - including copy - to ensure every campaign is of the highest quality, and that our in-house team have all the information they need to deliver the briefed work.
• Develop and deliver a range of events to attract new prospects to the brands and improve loyalty amongst existing owners.
• Work with the Digital Marketing Team to deliver effective PPC, SEO, and social activity. Ensure all brand website content is accurate, optimised and engaging. Carry out weekly website audits and digital reports, as well as quarterly updates to all marketing collateral.
• Contribute to administrative tasks and website updates as required to ensure the Marketing Department’s success and efficiency.
• Ensure all campaigns are delivered on time and logged for the manufacturer and key stakeholders are kept updated.
• Carry out post campaign analysis to make future improvements. Work with the Marketing Manager to ensure campaigns are meeting the agreed Marketing budgets.
• Gain a great understanding of our markets, sectors, positioning, customers, and competitors to assist in the development and implementation of the overarching marketing strategy.
• Utilise our Dealer Management Systems in compliance with GDPR to identify appropriate customer segments to target and extract for campaigns. Raise any data quality issues with senior management.
• Actively participate in sharing ideas, staying up to date with latest marketing developments and best practice to personally develop in your role.
• Due to the nature of this role, travel will be required between dealerships.

Key skills/ experience:

• A marketing/business degree is desired but not essential.
• You’ll ideally have over 6 years’ experience in marketing and events, but it doesn’t have to be automotive.
• A full UK Driving Licence for this role as travel between different sites will be required.
• Experience in effectively leading, managing, and developing a direct report(s).
• Excellent written and verbal communication skills, along with great copywriting skills.
• An excellent understanding of digital marketing, Search Engine Optimisation, and social media, and how they all fit together as part of a coherent marketing strategy.
• You’ll understand the value and importance of being a team and have confidence to work with colleagues at all levels.
• Time management and prioritisation skills, with the ability to be proactive when you have a high volume of work, and flexible when faced with changing initiatives from across the business.
• Creative, detail-orientated, and highly organised. You’ll enjoy thinking outside of the box and bringing new innovative campaigns and events to life.

Benefits:

• 25 Days Holiday (plus Bank Holidays)
• Contributory Pension Scheme
• Private Medical Insurance
• Regular Pay Reviews
• Life Assurance
• Servicing, Parts and Accessories Discounts
• Employee Assistance Programme
• Staff Referral Scheme
• Learning and Development
• Enhanced Family Leave
• Volunteering Opportunities