AddressSenior Marketing Manager - B2C
Our busy Customer and Marketing team is looking for people to support their mission - to reach the hearts, minds, and spirits of our customers to help them meet their goals.
About the role
An exciting opportunity has arisen at Ordnance Survey for a Senior Marketing Manager to join the Customer & Marketing team – supporting the Consumer Business Unit – that’s all about helping more people to get outside more often.
Taking responsibility for delivering our performance marketing ambitions, firstly through the implementation of CDP audiences into media, this role will ensure that our data is utilised to its fullest to provide an excellent experience for our customers, whilst providing maximum commercial benefit. Our plans are challenging but achievable and will see the successful candidate at the centre of delivering marketing transformation for the business, working with internal stakeholders, and providing direction and support to our CRM Manager and our external agency/tech provider.
We are looking for someone with
- Experience in creating and delivering a omnichannel media strategy with demonstrable results
- Experience of working with audience led segmentation into marketing communications to enhance business performance
- Experience in using CDPs to enhance customer understanding and deliver business performance
- This person will lead on the strategic and day-to day management of performance marketing channels, including paid search, app campaigns, affiliates and re-targeting
We are looking for someone with experience of the following
- Plan, implement, and optimise paid advertising campaigns to meet specific KPIs, such as conversion rates, CTR, CPA and ROAS
- Develop and execute comprehensive paid media strategies across various platforms, including Google Ads, Meta and more
- Specific experience and success in the creation of campaigns and activities across Social Media, email and utilising CRM, with demonstrable success across KPIs
- Stay updated with industry trends and adapt strategies accordinglyUtilise data-driven insights to measure the success of campaigns, create performance reports, and make data-backed recommendations for continuous improvement
- Work closely with the SEO team to ensure paid media efforts align with organic search strategies and maximize overall online visibility
- Work with eCommerce and Product teams to define digital channel requirements, spend and consistency of messaging
- Continually monitoring activity, overall channel performance and budget to ensure daily, weekly, and monthly targets are being achieved, taking corrective action where required
- Continuously conduct A/B tests to refine and optimise ad performance
- Ensure all advertising complies with industry standards and legal requirements while maintaining ethical marketing practices
- Keep up to date with the latest digital marketing trends, platforms, and technologies to drive innovation and maintain a competitive edge
Based in Southampton, but with hybrid working, this is a full time, permanent position offering a competitive salary and excellent benefits. If you are an experienced marketing professional with the right skills and a passion for customer and communications, this is a fantastic opportunity to play a key role in the future success of an amazing organisation.
About You
You will be a strategic thinker with a clear customer-focus, and possess the ability to understand business and customer demands and translate these into marketing actions and queries based on and across CRM, digital channels, content and creative; managing through to delivery and reporting – including agency management.
You will be up-to-date and comfortable dealing with the latest trends and best practices in customer marketing and communications, but more important its your ability to distil complex data, programmes of activity and understand tech solutions; yet still be able to manage the day to day, people and teams.
You will be comfortable working both cross-functionally as a team-player, and independently. You will use your experience and tenacity to drive your areas of responsibility forward, working with the Marketing, Projects, eCommerce Teams and the wider business, as well as agencies to bring projects – such as the overall CDP delivery – to fruition. You will possess and utilise excellent communication and stakeholder management skills.
In addition, we’re also looking for the following essential attributes
- Excellent at multi-tasking, meeting deadlines and working cross-functionally
- People management experience, comfortable providing clear direction, feedback and support across different functions/job roles
- Excellent communication skills and the ability to communicate up and down the organisation and manage stakeholders
- Financial and commercial awareness: able to process and work with sales data and manage and adhere to and report on a budget
- Proactive approach with strong decision-making skills
- Strong analytical and data interpretation skills, with the ability to leverage advanced features of these platforms
- If you are a forward-thinking digital marketing expert who can drive our brand's online presence through strategic paid media efforts, we'd love to hear from you. Join our team and be a key player in shaping our digital marketing success.
Desirable attributes
- A Bachelor’s degree in Marketing or a related field
- Knowledge and experience in using biddable advertising platforms
- Demonstrable experience in utilising CDP systems
- Industry certifications (e.g., Google Ads, Meta Blueprint) are a plus
The Rewards
We want you to love what you do. That’s why our benefits package rewards a job well done.
We’ll give you
- Salary – £48,861 to £55,130
- Performance related bonus up to 10%
- A competitive pension scheme (OS contributes up to 12%)
- Flexible working options - we welcome applications for this role from people seeking full or part-time options
- 28 days annual leave in addition to bank holidays, rising by 1 day each year up to 33 days (3 days to be taken over Christmas break each year)
- Plus, a suite of excellent additional perks and benefits
Location: We embrace a hybrid working model at OS and understand there is no one size fits all in relation to how we work. We have a fantastic HQ in Southampton, Hampshire.
Closing date: Sunday 31st March 2024
We believe diversity and inclusion is about working together – in an encouraging and respectful environment to reach our full potential. We believe combining different backgrounds, experiences and perspectives will help us reach our vision and be trusted and admired across the globe for setting the standards and leading the way.
We are looking for passionate people from a range of backgrounds and welcome applications from any race, age, gender, background or religion.
We’re individually talented and collectively powerful, and we give you the space to take your career in whichever direction you want.
Skills required for this role:
Brand Marketing, Budgeting, Campaign Development, Digital Marketing, End-to-End Testing, Leadership, Marketing, Marketing Strategies 
