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Form of workAs our Senior Marketing Manager at Affinity Water, your primary responsibility is to lead and execute campaigns that drive significant positive changes in customer behaviors.
This is an exciting role, demanding a strategic thinker with a deep understanding of consumer psychology, 'through the line' advertising, and marketing performance analytics. You will collaborate closely with cross-functional teams across Affinity Water to develop and implement campaign and advertising strategies that resonate with segmented target audiences and inspire direct customer action. This pivotal role is instrumental in shaping consumer perceptions of Affinity Water and their behaviors through innovative strategies.
Principal Accountabilities:
- Strategic Planning: Develop comprehensive advertising strategies aligned with Affinity Water's organisational goals and target audience behaviors.Utilise in-house and third-party partnerships, including market research, consumer insights, and data analytics, to inform campaign planning and decision-making.
Behavioural Change Focus: Design campaigns with a clear focus on influencing customer behaviors, whether it's water conservation, Smart Metering awareness, brand recognition, or promoting ESG/sustainable practices.
Creative Direction: Provide creative direction and feedback to internal teams or external agencies to develop compelling advertising content and messaging that resonates with target audiences and drives desired behaviours.
Budget Management:Manage advertising budgets effectively, allocating resources to maximize impact and ROI.Track expenses, negotiate/own contracts with vendors, and optimize spending to achieve campaign objectives within budget constraints.
Experience required:
- Possess personal gravitas and credibility to engage, challenge, and influence a wide range of internal and external senior stakeholders.
- Degree in marketing, advertising, communications, or a related field; advanced degree preferred.
- Proven experience in advertising, marketing, or related roles, with a focus on campaign management and customer behavioral change.
- Strong understanding of consumer psychology, behavioral economics, and persuasion techniques.
- Excellent strategic thinking and problem-solving skills.
- Demonstrated leadership and team management skills.
- Proficiency in data analysis and campaign performance measurement.
- Exceptional communication and interpersonal skills.
- Creative mindset with a passion for storytelling through advertising.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Benefits include:
- Salary dependant on experience
- Car Allowance
- Annual leave 25 days, plus a celebration day, plus bank holidays, rising with length of service
- A generous pension scheme that doubles the contributions you make, up to a maximum of 12%
- We offer enhanced Maternity, Adoption and Shared Parental Leave. We also have a Carers policy and Menopause policy to help us support our people through different stages of their lives.
- Company bonus scheme
- Access to our Wellbeing Centre with support for looking after your physical and mental health
- Hybrid working: Improve your home-work balance with the opportunity for hybrid working
You can find out what it’s like to work at Affinity Water through our career site https://www.affinitywatercareers.co.uk/ where our colleagues share their career development stories and you can get a feel for our company culture.
Affinity Water recognises the benefits of greater diversity in our workforce to better reflect the communities we serve. We are committed to building a more inclusive culture where every member of our workforce can thrive.
Join our team and be a driving force behind meaningful change in the exciting years ahead for our industry. Apply now and make a significant impact on Affinity Water's success!
