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Form of workAs the Senior Marketing Manager, you will be implementing CRM strategies and growing customer engagement.
Your Responsibilities:
- Create and execute effective marketing plans/strategies to elevate customer satisfaction, aligning with business goals
- Process data to identify behaviours and insights to keep improving their CRM goals
- Use your expertise within CRM systems to support large campaigns, working closely with the marketing team
- Oversee recruitment and marketing projects and analysing these results
- Manage external supplier relationships and use technical skills to build customer communications
- Create and analyse SMART metrics ensuring constant improvement in the effectiveness of CRM systems and campaigns
- Build and maintain strong relationships with key stakeholders and other internal teams
- Ensure data compliance and GDPR
- Experience gained in B2B markets
- Extensive experience with PowerBI and DotDigital
- Proven experience in delivering comprehensive CRM programs
- Setting and measuring CRM specific targets and KPIS
- Proficiency in building effective marketing content and campaigns across CRM channels
- Proficiency in HTML/CSS for email campaign creations
- Expertise in analytical tools such as Google Analytics
- A creative view on problem solving
- Motivated with a strategic mindset
- Organisational and analytical skills/knowledge
- Strong communication and liaison skills, relationship building and stakeholder management
- Knowledge of digital marketing channels
- Experience with SQL queries
- Experience with Optix and Auditdata
If you know someone suitable for this role, share the word and through our referral scheme receive up to £250! This is just one of the many roles we are working on at the Sammons Recruitment Group. Please visit our website (url removed) for full details on all Permanent, Temporary and Contract career opportunities we are actively seeking candidates for. Recruiting on the basis of Talent, we are committed to supporting and promoting diversity in the workplace, and consider all applications. If you have not heard from us within 7 days you will have not been successful on this occasion, however, we would welcome your application for alternative vacancies.
