The main responsibilities for this role are:
- Strategic Planning: To build relationships with their distribution channels, to design strategic marketing plans.
- Channel Plans: Responsible for the design of annual channel plans.
- Analysing and overseeing the creation of metrics and marketing activity.
- Insights: Use channel insights to inform strategic thinking.
- New Technology-AI: Understand and deliver how technology can optimise the delivery and measurement of marketing outcomes.
- Working with wider Marketing team.
- Act as a champion and ambassador of their brand.
- Act as a Deputy for the Head of Marketing at stakeholder meetings and committees.