Senior Marketing Operations Manager - International Tech Brand - London

Seninor Marketing Operations Manager – International Tech Brand – London

Hybrid working, mix of remote and office based (1 or 2 days in the office per week).

Amazing opportunity to join this fast-growing London based B2B Tech brand as a Senior Marketing Operations Manager, helping to drive business planning, insights and operational excellence.

You will be passionate about marketing and have a background in marketing analytics and marketing technology (MarTech), along with a consultative mindset. You’ll be good with stakeholders, and have the experience of helping to scale up Marketing Operations and introducing the latest marketing technologies and platforms.

Main skills:

• Minimum 4 years in a similar Marketing Operations role
• Preferably some experience in B2B Marketing Operations and/or marketing analytics
• Ability to translate quantitative data into actionable recommendations
• Analytical and project management expertise is nice to have
• Understanding of latest Marketing Operations, MarTech and marketing automation platforms
• Experience with marketing automation platforms (eg Marketo, Pardot, Hubspot, etc)
• Experience with CRM systems required (eg Salesforce)
• Excellent written and verbal communication skills
• Strong Excel skills required
• An ability to work across different functions and cultures a must

Main responsibilities:

• Track and report progress on funnel metrics, marketing KPIs and ROI of marketing programs
• Conduct insightful analysis using internal and external data, and identify opportunities to drive growth or cost efficiency improvements
• Work with Head of Marketing Ops to support marketing in strategic, operational and financial planning. Ensure decisions are data driven and optimized to maximize ROI
• Provide analysis for operational reviews to drive decision-making and review progress on marketing goals and priorities
• Identify, scope and drive critical projects and initiatives to enhance the way the company tracks marketing’s impact on the business
• Help establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Help ensure that each marketing programme is measured and effectively drives pipeline
• Work cross-functionally to help drive success in lead management and to track and improve funnel efficiency
• Help recommend new systems and outline workflow processes to increase the scalability and efficiency of the marketing function

This is a great role working at a highly successful and growing business in the Tech industry, with lots of potential for career growth.

Key words: Marketing Operations, MarTech, marketing technology, marketing automation, insights, analytics, b2b, financial, data, excel, marketo, hubspot, pardot, adobe, google analytics, salesforce, crm, roi, kpi, senior, strategic, hybrid, banking, permanent, London, UK