AddressWe're looking for a talented Senior Media Strategist Leadto be part of the buoyant world of commerce and retail media. You will help shape the future of how CPGs marketing teams, agencies, and Tesco Media & Insight Platform collaborate across the total commerce strategy and plan. Your relentless curiosity and vision will influence how brands and brand leaders integrate Tesco Media more effectively into their marketing strategy. You'll be excited about the potential of measuring how media at different stages of the funnel impacts in-store, online and offsite Tesco Clubcard audiences.
Key accountabilities
- Established and trusted strategic advisor to senior clients, working at the intersection of brand, performance, shopper and trade media ambitions to help them achieve their objectives. This will expand the remit of retail media's role beyond shopper and eCommerce to the advantage of the wider brand media strategy.
- Develop customer-centric strategies that grow brands and businesses to the benefit of CPGs (and their partner agencies), Tesco and Tesco Media
- Oversee the development of annual Joint Business Plans (JBPs), taking ownership of running our Client Maturity Audits with specialist teams to drive the partnership forward
- Ensure that client challenges and opportunities are clearly diagnosed and strategic choices are made to ensure Tesco Media has a clear and accountable role on our CPGs' wider media plans
- Design and run our Discover and Decide workshop series to help identify how our services deliver long-term value for client challenges
- Collaborate with our specialist media planning team throughout the communications planning process to embed strategies that guide our recommendations (objectives, segmentation, targeting, positioning, media selection, investment planning and evaluation).
- Identify opportunities for specialist dunnhumby teams beyond media solutions (research, customer / category / media insight and data science) that drive tangible client and commercial value
- Develop original thought leadership that empowers our sales teams to scale strategy across the variety of Tesco clients and raises Tesco Media's profile across the industry.
You will have
- 5-10 years' experience working in a media planning, sales or marketing organisation.
- An understanding of Retail Media and eCommerce and commitment to evidence-based work.
- Thrive in leading internal and external stakeholders on projects, WoW, and best practices.
- Capacity to both zoom in on the detail but be led by bigger picture principles.
- The hunger to continue learning, integrating core marketing theory and principles to practical use and open to new models of commerce planning.
- Comfortable working with ambiguity, combining art and science to tell persuasive stories about our client businesses.
- Ability to work within complex client organisations, maintaining trusted relationships with junior and more senior stakeholders.
- Self-awareness and confidence to present own work to often unfamiliar audiences.
- An understanding of how to drive revenue through the development of strategic partnership plans.
What you can expect from us
We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.
And we don't just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact stephanie.winson@dunnhumby.com to discuss how we can meet your needs.
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
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