Senior Ppc Specialist

Be the driver of success with extraordinary PPC service!

The Opportunity

Are you our new PPC Specialist? You will play a pivotal role in not only managing and optimising paid search campaigns for clients, but also in driving the overall PPC service forward within Youwe.

As an integral member of our digital marketing team, our PPC Specialist will collaborate with our SEO Manager, CRO Manager, Marketing Automation team, Digital Marketing Consultants, Strategists, and wider team. Together, we aim to drive exceptional results for our clients and position Youwe as a leader in the digital marketing landscape.

Your role as PPC Specialist at Youwe

In your role as a PPC Specialist, you will be responsible for strategic management and delivery of successful paid search campaigns across Google Ads, Google Shopping, Meta/Facebook Ads, Microsoft Ads, Amazon, and Pinterest Ads.

You will also take charge of the campaigns' optimisation and analysis, including:

• Auditing client accounts and design multi-channel, full-funnel paid search and paid social strategies;
• Managing campaign performance and continuous optimisation to deliver client objectives;
• Offering advice on advertising budgets, managing significant client budgets in line with client's margins and ROAS requirements;
• Providing reports and strategic recommendations to clients for continuous improvement based on performance.

Is the Digital Strategy something that you are passionate about? You will collaborate with the wider digital marketing teams to integrate paid search efforts as part of the broader digital marketing strategy.

You will have a unique opportunity to develop an extraordinary PPC service in our company, including:

• Leading the strategic development of the agency's PPC service, identifying new opportunities, and refining existing processes to enhance service offerings;
• Building a team of PPC specialists, providing training and support for them to excel and deliver high-quality results under your leadership.

Is client acquisition, retention and growth something that you find important? Great, so do we! In your role, you will have a chance to:

• Collaborate with the account management team to ensure client satisfaction, and retention, and identify opportunities for upselling or expanding PPC services.
• Establish a feedback loop with clients to gather insights into their evolving needs and expectations. Use this feedback to refine and improve the agency's PPC service.
• Conduct market research to identify industry benchmarks and competitive positioning. Use this information to guide the agency's PPC service in delivering exceptional value.
• Develop and showcase compelling case studies highlighting the success stories of the agency's PPC campaigns. Use these case studies for both internal learning and external marketing purposes.
• Identify opportunities within the existing Youwe client base to improve PPC performance or introduce paid search services.
• Communicate and influence key stakeholders throughout the business, including delivery managers, sales team, strategy team to ensure that the PPC service is being considered and opportunities to work with Youwe clients/new clients are identified and introduced to us.
• Support new business by auditing accounts and identifying opportunities to improve PPC performance, or by introducing paid search services to clients.

What you have

• A deep, commercially aware insight into B2C and B2B paid search & paid social strategies.
• Ability to manage multi-channel, full-funnel PPC & Paid Social strategies.
• Be responsible for budgeting, continuous optimisation, and performance analysis/reporting.
• Day-to-day management of paid activity across Google and social media.
• Setting up reporting templates, producing monthly reports, and providing strategic recommendations based on performance.

What you get

• Hybrid way of working (60% office, 40% home): Work your way, with the flexibility of remote and office days;
• Flexible Working Hours: Decide yourself if you kick start your working day as an early bird or maybe you prefer to start a bit later – both fine by us;
• Company Equipment: Mac laptop - phone (some roles);
• Pension scheme: Kick back and relax in retirement, thanks to our awesome pension plan;
• Office lunch, snacks, and drinks: Our office is stocked with delicious lunches, snacks, and refreshing drinks to keep your energy levels high throughout the day;
• Learning budget: Unlock your potential with our dedicated budget for personal and professional growth;
• Learning time off: Take a break from work and dive into learning adventures, Youwe gives you additional free days;
• 4 weeks remote work per year: Wanderlust calling or want to visit family/friends? Work from wherever your heart desires;
• Vitality Health Insurance - Fully covered private health insurance with Vitality Health
• Loyalty days: 1 extra vacation day after 3 years and 2 extra days after 6 years;
• GPTW: Youwe is Great Place to Work certified

We are Youwe

Working with the world’s leading technology partners, we are the digital agency for ambitious businesses looking to accelerate growth. With nine offices across the globe and 300+ developers, consultants, designers, digital marketers and strategists, we are best in class. Stimulated by our inclusive culture, in which curiosity and emotional intelligence help us be upfront and authentic, we are confident problem solvers. Leveraging technology, data and creativity, we stay ahead and go beyond to deliver exceptional, personalized customer experiences at scale!

Are you? Apply now!

Interested in the role? Then we’d like to get to know you!