Social Media and Analytics Manager

Henley Business School, part of the University of Reading, is looking to appoint an ambitious Social Media and Analytics Manager to manage Henley’s Social Media channels and digital marketing campaigns. Based at our Reading campus, one of Britain’s top green spaces, we offer excellent benefits and are open to full time, part time, flexible working plus offer one or two days per week working from home. Reporting to the Head of Communications, this is an exciting opportunity to join an effective team and a strong and highly regarded brand. Henley is a leading triple accredited international business school with campuses, offices and partnerships around the world. We are a truly global institution with over 700 students from more than 100 countries, and over 90,000 alumni from 160 countries. Our courses are enriched by real world knowledge, world class research and innovative teaching for students and business professionals at every stage of their career. We believe in standing out from the pack, thinking the unexpected and putting people first. Our core values of being human, bringing passion and braving change can be seen in all that we say and do. Acting responsibly and doing the right thing are engrained in our DNA, while our energy for making business better is nothing short of infectious. You will have skills and experience relating to: Managing, developing and implementing a Social Media content plan across platforms, with particular experience of LinkedIn. Managing content development and multi-media asset creation. Community engagement – scheduling posts and managing, tracking and analysing engagement and conversion. Developing paid digital marketing campaigns including KPI setting and campaign reporting. Deriving insights using relevant analytics and measurement tools including Hootsuite and reporting to key internal stakeholders. Ability to write highly engaging copy with strong attention to detail. Ability to work at pace and to demanding deadlines. Planning and organisation skills. Excellent communication skills. Interview date - 6 March 2024 Informal Contact DetailsContact role: Head of PR and CommunicationsContact name: Sarah TokeleyContact phone: N/AContact email: S.Tokeley@henley.ac.uk Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. By reference to the applicable SOC code for this role, sponsorship may be possible under the Skilled Worker Route. Applicants should ensure that they are able to meet the points requirement under the PBS. There is further information about this on the UK Visas and Immigration Website. The University is committed to having a diverse and inclusive workforce, supports the gender equality Athena SWAN Charter and the Race Equality Charter, and champions LGBT+ equality. Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.